HALO Talks: Elevating Wellness
Business
Kristin Peterson is one of the three Founders of Volee that specializes in high-end, pickleball accessories. Their site states, "Volée is a Newport Beach based brand founded by three best friends inspired by their passion for court sports, style, fun and community. The retro vibe of California adds a sporty sophistication to the brand, making Volée’s elevated, multifunctional and fashionable bags and accessories stand out."
Alongside Co-Founders Ashley Rose and Kasey Martin, the idea was sparked when they played pickleball for the first time and immediately fell in love with the sport. Realizing the competition in the clothing industry, they decided to focus on accessories instead. Together, they came up with the idea of designing a high-end, well constructed, pickleball bag for women that looks good both on and off the court.
"The bags are packed with impressive features that make them stand out. From the hook on the crossbody that prevents placing the bag on the ground to the lined sunglass case, there are plenty of little details that make them special," states Peterson.
The partners discuss building out their brand that conveys a specific identity . . . and the role of celebrity influencers as they continue to scale. They also offer some solid advice for other entrepreneurs in balancing their passions and help managing startups.
Some key moments:
[00:01:49] Passionate group of friends create high-end pickleball bag & accessories company.
[00:04:12] Pickleball industry growth, potential for profitability.
[00:12:32] Entrepreneurs face roller coaster ride managing passions.
[00:15:38] Fewer SKUs for inventory.
[00:19:46] Building a brand that reflects personal identity.
[00:21:14] YouTube channel or podcast, visual appeal important.
A few key takeaways:
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Episode #475: Optimizing Talent Acquisition-Staffing Secrets from Christine Howe of Fit Pro Finders
Episode #474: Exercise as Medicine-Dr. Kenneth Cooper's Trailblazing Insights on Preventive Health
Episode #473: An Inside Look at Underwater Torpedo League and Deep End Fitness with Prime Hall
Episode #472: Folk Revival-David Cantor Discusses Heirloom Ingredients, Sustainability, and the Acorn Revolution.
Episode #471: Lee Braun of Perspire Sauna Studios Talks All Things Franchising
Episode #470: Uniting Fitness Businesses-Dom D'Alexander's Somble Vision for Coaches and Studios
Episode #469: From the Court to the Boardroom-Josh Bonhotal's Impact in Sports and Venture Investing
Episode #468: Fitness Club Marketing with VR-Valuable Insights from Zvi Goffer of CampusVR
Episode #467: From Engineer to Entrepreneur: Dixie Grace's Boiled Peanut Odyssey
Episode #466: The Science of Reaxing-Jeremy Strom's Take on Unpredictable Stimuli Training
Episode #465: Unlocking CBD Success-A Conversation with Josh Forkner from Flex CBD
Episode #464: ICON Meals-Todd Abrams Reveals the Passion, Perseverance, and Strategy Behind the Brand's Success
Episode #463: Navigating Early Stage Investments-Kiva Dickinson Discusses Signals for VC Backing
Episode #462: Elevating Fitness Experiences with Jack Thomas-Fit Guide's Innovations and Expansion Strategies
Episode #461: Creating Community Through Fitness-Dane McCarthy Discusses Squad-Based Training
Episode #460: Saving and Growing Tangerine Yoga - Laura Adelson's Entrepreneurial Journey
Episode #459: Tackling the Energy Drink Market-Gary Kleinman of Electrolyte Boost
Episode #458: The Science of Training Young Athletes-Expert Perspectives with Bill Parisi
Episode #457: Centered Ai-The Future of Productivity with Steven Puri
Episode #456: Maximizing Studio Success-Strategic Tips for Boutique Owners with Maura Vella
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money