HALO Talks: Elevating Wellness
Business
Kristin Peterson is one of the three Founders of Volee that specializes in high-end, pickleball accessories. Their site states, "Volée is a Newport Beach based brand founded by three best friends inspired by their passion for court sports, style, fun and community. The retro vibe of California adds a sporty sophistication to the brand, making Volée’s elevated, multifunctional and fashionable bags and accessories stand out."
Alongside Co-Founders Ashley Rose and Kasey Martin, the idea was sparked when they played pickleball for the first time and immediately fell in love with the sport. Realizing the competition in the clothing industry, they decided to focus on accessories instead. Together, they came up with the idea of designing a high-end, well constructed, pickleball bag for women that looks good both on and off the court.
"The bags are packed with impressive features that make them stand out. From the hook on the crossbody that prevents placing the bag on the ground to the lined sunglass case, there are plenty of little details that make them special," states Peterson.
The partners discuss building out their brand that conveys a specific identity . . . and the role of celebrity influencers as they continue to scale. They also offer some solid advice for other entrepreneurs in balancing their passions and help managing startups.
Some key moments:
[00:01:49] Passionate group of friends create high-end pickleball bag & accessories company.
[00:04:12] Pickleball industry growth, potential for profitability.
[00:12:32] Entrepreneurs face roller coaster ride managing passions.
[00:15:38] Fewer SKUs for inventory.
[00:19:46] Building a brand that reflects personal identity.
[00:21:14] YouTube channel or podcast, visual appeal important.
A few key takeaways:
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