In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET.
In PART ONE, you'll hear Tony Robbins in a one-on-one interview with GAIL BECKER, Founder and CEO of CAULIPOWER, a wildly successful brand that has revolutionized the frozen food market by introducing healthier and innovative alternatives. And the best part – Gail didn’t launch this company until the age of 52.
Becker started her career in public relations, working for prominent media companies such as Warner Bros. and the Canadian Broadcasting Corporation. In 2001, she co-founded "Strategic, Inc.," which specialized in providing strategic communications and media relations services to clients in the entertainment, media, and consumer sectors.
However, following the death of her father in 2015, Gail needed a change. Emboldened by her two sons' diagnosis of Celiac Disease, Gail embarked on a mission to find both healthy and delicious alternatives to gluten-containing foods. She began experimenting with cauliflower as a substitute. After countless trial and error, Gail succeeded in creating a recipe that her family actually adored. It was at this moment that CAULIPOWER was born.
Thanks to Gail's vision and perseverance, CAULIPOWER has become one of the fastest-growing food companies in the United States -- and a $500M brand. Gail has also proven that it’s never too late to become a successful entrepreneur.
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Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.
Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.
During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.
Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.
Learn more about Business Mastery: https://tonyr.co/bm-podcast
SHOW NOTES:
[00:00] Mary B. Intro
[01:04] Introduction to Gail Becker
[02:20] Three factors that inspired change
[03:20] The evolution of Caulipower
[05:39] It’s never too late to bet on yourself
[07:41] Recognize the moment it clicks
[10:15] Move fast when first to market
[12:11] Consumers demand quality
[14:21] Always connect with those using your product
[16:14] Breaking rules for success
[18:20] Hire people who know what you don’t
[19:48] Reinvention sparks innovation
[21:32] Business Mastery Information Ad
[22:28] Pandemic shifting
[27:32] A mission to help people lead healthier lives
[28:00] Double down on innovation
[28:35] The future of CAULIPOWER
[29:53] Lessons for her sons
[31:21] Sign off
Continuing the Conversation for Healing and Unity | (Part 2) Taking a stand against injustice and creating real change
A historic conversation for healing and unity | Taking a stand against injustice and creating real change
COVID-19 Facts from the Frontline | Facts Over Fear, Part 3: A panel of doctors, M.D.s, and a Nobel Prize winner unmask the science you aren’t hearing on TV
BONUS | 6 things Tony is doing to take charge of his businesses
How your business can benefit from the U.S. government’s stimulus package | If you still haven’t applied, now’s the time – here’s how
Affordable, scalable, and accessible | Facts over Fear, Part 2: A high-precision antibody test and promising alternative vaccine for COVID-19
Breakthroughs in Immunity | Facts Over Fear, Part 1: Stem cell therapy to treat COVID-19 with Dr. Bob Hariri and Dr. Peter Diamandis
The small business resiliency kit | Tony plus 5 top business experts with advice on how to protect your business today, and prepare for future growth
Stand guard at the door of your mind | Tony Robbins on why disciplining your fears and controlling your focus is important now more than ever
Start small, think big, scale quickly | SPANX founder Sara Blakely on how to bootstrap a billion dollar business
Hidden in plain sight | One man’s fight to end human trafficking, and bring light to the darkest side of humanity
There’s a science to wealth, and it’s not what you think | Tony Robbins on the meaning of true wealth, plus tips on how to build it
Love is a choice, and the choice is yours | Dr. Cheryl Fraser on how to create an extraordinary relationship, with passion
Live better, longer | Dr. Dean Ornish and Tony’s personal trainer, Billy Beck, with strategies for a healthier life
How to future-proof your career | Tony Robbins and future of work expert Elatia Abate on how to find fulfillment in the face of disruption
The art of productivity | Entrepreneur Jenna Kutcher on how to achieve work-life integration
Never mind resolutions – create lasting results | Introducing the 2020 season of The Tony Robbins Podcast
How to find your light, even in the most unlikely places | Sharing the gift of joy
Joseph and the way of forgiveness | Author Stephen Mitchell and Sage Robbins on awakening to higher meaning
How to free yourself of hurt, anger and expectations | Offering the gift of forgiveness
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