In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET.
In PART ONE, you'll hear Tony Robbins in a one-on-one interview with GAIL BECKER, Founder and CEO of CAULIPOWER, a wildly successful brand that has revolutionized the frozen food market by introducing healthier and innovative alternatives. And the best part – Gail didn’t launch this company until the age of 52.
Becker started her career in public relations, working for prominent media companies such as Warner Bros. and the Canadian Broadcasting Corporation. In 2001, she co-founded "Strategic, Inc.," which specialized in providing strategic communications and media relations services to clients in the entertainment, media, and consumer sectors.
However, following the death of her father in 2015, Gail needed a change. Emboldened by her two sons' diagnosis of Celiac Disease, Gail embarked on a mission to find both healthy and delicious alternatives to gluten-containing foods. She began experimenting with cauliflower as a substitute. After countless trial and error, Gail succeeded in creating a recipe that her family actually adored. It was at this moment that CAULIPOWER was born.
Thanks to Gail's vision and perseverance, CAULIPOWER has become one of the fastest-growing food companies in the United States -- and a $500M brand. Gail has also proven that it’s never too late to become a successful entrepreneur.
***
Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.
Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.
During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.
Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.
Learn more about Business Mastery: https://tonyr.co/bm-podcast
SHOW NOTES:
[00:00] Mary B. Intro
[01:04] Introduction to Gail Becker
[02:20] Three factors that inspired change
[03:20] The evolution of Caulipower
[05:39] It’s never too late to bet on yourself
[07:41] Recognize the moment it clicks
[10:15] Move fast when first to market
[12:11] Consumers demand quality
[14:21] Always connect with those using your product
[16:14] Breaking rules for success
[18:20] Hire people who know what you don’t
[19:48] Reinvention sparks innovation
[21:32] Business Mastery Information Ad
[22:28] Pandemic shifting
[27:32] A mission to help people lead healthier lives
[28:00] Double down on innovation
[28:35] The future of CAULIPOWER
[29:53] Lessons for her sons
[31:21] Sign off
Abby Wambach leads the pack | The World Cup champion on how to turn failure into fuel
The Wonder Woman who might save your life | Meet Martine Rothblatt, Sirius XM co-founder who now creates life-saving technologies
Secrets of peak performance | What you can learn from Tony’s work with the best athletes and coaches in the world
Becoming Michael Phelps | Tony talks to the greatest Olympian of all time about the art of the comeback, what it means to win, and the power of pushing through
From home-business to billion-dollar fitness empire | Orangetheory Fitness’ meteoric rise to the top
The insatiable fight inside UFC’s Dana White | How one man’s passion and vision led the UFC to the ultimate comeback
Timing is everything | Daniel Pink on the best time for meetings, taking breaks and creative breakthroughs
The Unflagging Faith of Nick Foles | How the NFL’s star quarterback overcame his fears and self-doubt to find freedom – and success
The Power of Unity | Tony and Pastor Miles McPherson discuss the third option to healing the racial divide
Shaun White’s Ultimate Redemption | Tony finds out how this Olympian and X-Games champion made a single decision that led him to greatness
Recover your true self | Tony, Russell Brand and Mary B on freeing yourself from the addictions and attachments that control your life
Do you want to be happy? | Tony, Sage and Michael Singer on breaking patterns and finding inner peace
Introducing the winter episodes
Is it time to let go? | Making the difficult decision to end a relationship
Are you with the right person? | Tony explains the importance of selecting your partner consciously
The #1 decision you will ever make | Create a life shaped by decisions you control, not conditions that you can’t
Beat work-related stress – forever | Tony shows business owners how transform their most stressful thoughts into fuel for success
Discover your subconscious patterns | Ask this one question and you’ll know why you do the things you do, says Tony
Why love isn’t enough | Tony shows a couple how to build a lasting partnership through communication and self-awareness
Where can you win? | Tony shows Darcy the power of a niche business that can scale
Create your
podcast in
minutes
It is Free
The One You Feed
Everything is Alive
Tara Brach
On Being with Krista Tippett
Ten Percent Happier with Dan Harris