343: How Rapper LaRussel Changed His Public Perception

Many artists complain about not getting the opportunities they think they deserve, but don't understand the role that public perception plays in this or how to change it. Simply put, the people around them don't see them as they see themselves. In this episode, we do a case study on bay area rapper LaRussel and break how he was able to change how people view him and create opportunities for himself.

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