On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache.
This way, marketing becomes easier and more effective (and sucks less).
This week we have Elizabeth Des Roches. She is a business coach with years of experience owning her own business and has a very unique set of tools in her toolbox
When Elizabeth took the Discover Your Marketing Achille’s heel assessments her biggest marketing headache was showcasing the results her clients achieve.
The was impacting her ability to invite people into her sales process.
Why wasn’t she sharing the result? Because every time she sat down to write up her clients, results…she though “This is too good to be true. No one is going to believe this.”
When you’re an expert, doing amazing work, how do you highlight results that are too good to be true? Let’s dive in and figure that out!
Want your own hot seat? Start by taking the marketing assessment at drmichellemazur.com/marketing
Then look out for an email later this summer telling you how to get on the show.
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
The Art of Tweaking and Evolving Your Marketing & Messaging Strategy
The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young
Put This on Your Radar for 2024
Using the P.E.E. Process for Marketing Experiments: What’s Working and What’s Not?
How to Successfully Market Your Business without Social Media with Meg Casebolt
Five Steps To Determine What Effective Marketing Looks Like For You
3 Foundational Pieces of Your Marketing Message
Three Powerful Ways That Messaging Enhances Your Marketing
The Myth of Consistency in Marketing: Breakdown of Two Types of Consistency
The Who, What, and Why Behind The Expert Up Club
Four Ways Experts Are Making Marketing Suck Less
One Weird Trick to Improve Your Own Marketing
Debunking Marketing Misconceptions To Make Marketing Suck Less
The Myth of Audience Growth: What the Web Celebs Aren’t Telling You
Trailer: Introducing the Make Marketing Suck Less Podcast
The Power of Repurposing Your Content with Andréa Jones
How The Sunk-Cost Fallacy Changed This Podcast
Why Your Expertise Matters: Messaging To Be Known, Hired, And Paid
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The Goal Digger Podcast