David Reid, CFO & COO of Boll & Branch
It’s the first quarter of the new decade and as you know, we are in unprecedented times. The world continues to fight the COVID-19 pandemic. We all have a part to play to flatten the curve and slow the spread of this virus.
I couldn’t think of a more appropriate guest and company to feature during this time.
Joining me on this episode of the Backbone is David Reid, Chief Operating and Financial Officer at Boll & Branch, a direct-to-consumer brand that offers industry-leading luxury bedding and goods.
My conversation with David was recorded a few months ago, prior to COVID-19. As you will hear David talk about in the show, Boll & Branch’s decisions boil down to one choice: to do what’s right.
That’s why its no surprise, that starting last week Boll & Branch began donating mattresses and pillows to emergency medical operations in the fight against COVID-19. This keeps workers in their partner factories employed, and helps medical and government agencies prepare for the crisis. They’ve already provided New York State with 1,000 mattresses and 5,000 pillows for emergency facilities in places such as the Javits Center and they hope to fund more production in the days and weeks ahead as we face the uncertain future of this crisis. As a listener, you can join in this effort and in spreading the word. Visit www.bollandbranch.com and use the promo code “GOODNESS” to get 10% off and 10% of the proceeds funding this effort. Or you can donate directly. Each mattress costs $100 to make and deliver, but even $5 helps.As for David himself, he oversees Boll & Branch’s Finance, Operations, Technology, Customer Experience, and Business Intelligence functions. David started his career with Deutsche Bank working in both London and New York City. He subsequently moved to the corporate world taking leadership roles as CFO at Dylan’s Candy Bar and VP Business Development at Suite Retail.
David is a Chartered Accountant (Institute of Chartered Accountants of Scotland) and holds Bachelor’s and Masters degrees from the University of St. Andrews and Edinburgh respectively.
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Special: Exploring a Revolutionary Revenue Model for Education w/ Austen Allred, CEO @ Lambda School
Ep. 26: Raising a $32M Growth Round + the Symbiotic Relationship Between Finance & Operations
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Episode 24: Learnings from Starting and Shutting Down a Startup + Balancing Multiple Product Stakeholders with Mark Jarvie, VP Finance at Drop
Episode 23: Learnings from Raising/Exiting $700M+ in Deal Value for Software + Hardware and the Importance of a People-First Approach in Finance with David Brennan, Chief Financial Officer at Ecobee
Episode 22: Raising $47M from Strategic vs Traditional VC & the Level of Finance Leader to Hire at Each Stage of a Company's Evolution with Danielle Cerisano, VP Finance at League
Episode 21: Using Analytics and Predictive Models to Improve Budgeting + the Role of Attribution in Assessing Digital Marketing ROI with Emma Lyndon, CFO at Canopy Labs
Episode 20: Considerations for CAC and Churn in a Self-Serve Pricing Model with Matt Dove, VP FInance at Celtx
Episode 19: The Journey of Raising $100M ICO (Initial Coin Offering) as a Venture-Backed Unicorn with Brandon Brunet, Controller at Kik
Episode 18: Bootstrapped to $12M Series A & What it Means for the Finance Function with Jennifer Pollock, Director of Finance & Operations at RateHub
Episode 17: The Added Complexities of Hardware Tech Companies & How to Price a New Medical Device with Travis Phung, Director of Finance & Administration at Exact Imaging
Episode 16: Monetizing a Free Product & Navigating Complexities of the Financial Services Space with Brian Wu, Finance Lead at Borrowell
Episode 15: Serving the Restaurant Industry & Breaking Into Tech in a Finance Capacity with Rob Curcio, Director of Finance at TouchBistro
Episode 14: Scaling the Finance Function, Fundraising, Making Acquisitions & Operationalizing Metrics with Ryan Magee, CFO at Cority
Episode 13: Serving the SMB Market at a Publicly Traded Software Company vs a High-Growth Startup with Darren Wood, Director of Finance & Operations at Jobber
Leading Finance at NPOs to High Growth Tech & Bootstrapping vs Raising Venture Capital with Anthony Scolaro, VP Finance & Operations at Lucova
Raising $17M Series A Round & What it Means to be ‘Venture-Backed’ with Frank Jessop, Director of Finance at Sensibill
Vendor Selection Considerations & Viewing the Finance Function from an Engineering Perspective with Gerti Dervishi, VP Finance at Flybits
The Process of Acquiring Companies as a Startup & Best Practices for Investor Relations with Ryan Levenberg, VP Finance at Q4 Systems Inc.
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