Everybody loves a good story. It’s what draws us to good books, good movies, good podcasts. And we know that good stories can draw prospective learners to us and the learning experiences we offer. But telling a good story is harder than it looks, particularly in the realm of business, where often too much emphasis is put on numbers, data, and building a case rather than appealing to emotions, human connection, familiar patterns, and satisfying hooks. If you listen to this episode, you’ll get a mini class in how to tell a good story for your learning business.
Park Howell is the founder of the Business of Story. Park comes from the marketing world, where he ran his own advertising agency for 20 years. One of his big a-has is the and-but-therefore (ABT) agile narrative framework. Leading Learning Podcast co-host Celisa Steele talks with Park about the power of storytelling, its connection to how the human brain works, and how the ABT framework works at a conceptual and a practical level.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode396.
389: Redux: The Art and Science of Feedback
388: Trustworthy Marketing with Melanie Deziel
387: Measuring Marketing with Greg Stuart
386: What Is Capacity?
385: Awakening Organizational Culture with Catherine Bell
384: Successful Decision-Making with Jack Flaherty
383: Learning Styles and Learner Preferences
382: Design Learning for Behavior Change with Julie Dirksen
381: Tripling Learning Effectiveness with Brian McGowan
380: Do This Not That for Learning Businesses
379: Learner Surveys and Learning Effectiveness with Will Thalheimer
378: Evidence-Based Learning with Jane Bozarth
377: Practicing What We Preach
376: Talking Learning, Leadership, and Results with AMA’s Manny Avramidis
375: Social Learning with Nellie Wartoft
374: Reintroducing Leading Learning
373: The Imprint of Mindfulness with Dr. Ellen Langer
372: Evidence-Based DEI with Miranda McKie
371: Borrowing Big Learning’s Business Models
370: Authenticity and Revenue Acceleration with Brent Keltner
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