Everybody loves a good story. It’s what draws us to good books, good movies, good podcasts. And we know that good stories can draw prospective learners to us and the learning experiences we offer. But telling a good story is harder than it looks, particularly in the realm of business, where often too much emphasis is put on numbers, data, and building a case rather than appealing to emotions, human connection, familiar patterns, and satisfying hooks. If you listen to this episode, you’ll get a mini class in how to tell a good story for your learning business.
Park Howell is the founder of the Business of Story. Park comes from the marketing world, where he ran his own advertising agency for 20 years. One of his big a-has is the and-but-therefore (ABT) agile narrative framework. Leading Learning Podcast co-host Celisa Steele talks with Park about the power of storytelling, its connection to how the human brain works, and how the ABT framework works at a conceptual and a practical level.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode396.
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368: External Innovation and Learning Businesses
367: Talking Taxonomies and Metadata with Stephanie Lemieux
366: Leadership, Happiness, and Positive Psychology with L. Michelle Smith
365: Travel and Learning
364: Redux: Revisiting Adult Learning Theory
363: The Liberal Arts and Critical Thinking with Jeffrey Scheuer
362: Beach Reads: Our Antidote to Summer Learning Loss
361: Designing for Belonging with Dr. Susie Wise
360: 10 Years of CMEpalooza with Scott Kober and Derek Warnick
359: Redefining Lifelong Learning
358: Learning Experience Design with Diana Howles
357: Lifelong Learning Through COVID with Chris McLeod
356: A Guide to the Informal Learning Business Curriculum
355: Elevating Engagement with Amanda Kaiser
354: Globalization and Trust with Ingrid Christensen
353: Porter's Five Forces and Learning Business Competition
352: Closing the Skills Gap with David Capranos
351: Inclusive Leadership with Melissa Majors
350: A Milestone, AI, the X Factor, and the Work/Learn Connection
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