Everybody loves a good story. It’s what draws us to good books, good movies, good podcasts. And we know that good stories can draw prospective learners to us and the learning experiences we offer. But telling a good story is harder than it looks, particularly in the realm of business, where often too much emphasis is put on numbers, data, and building a case rather than appealing to emotions, human connection, familiar patterns, and satisfying hooks. If you listen to this episode, you’ll get a mini class in how to tell a good story for your learning business.
Park Howell is the founder of the Business of Story. Park comes from the marketing world, where he ran his own advertising agency for 20 years. One of his big a-has is the and-but-therefore (ABT) agile narrative framework. Leading Learning Podcast co-host Celisa Steele talks with Park about the power of storytelling, its connection to how the human brain works, and how the ABT framework works at a conceptual and a practical level.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode396.
269. Finding XR's Sweet Spot with Sam Sannandeji
268. Bias and Equity in Learntech
267: The Future Learning Ecosystem with Sae Schatz
266: AI, Data, and Optimism with Donald Clark
265: Learntech: The Next Generation
264: The Third Sector of Education: Sustaining and Shaping Society
263: Uncovering Opportunity in Challenges with LaTrease Garrison
262: Continuous Development with Nigel Paine
261: Reflecting with Anthony Carnevale
260: Accrediting Lifelong Learning with Casandra Blassingame
259: Long-Life Learning with Michelle Weise
258: The Third Sector of Education
257: Beginning Again
256: Risking Innovation in Disruptive Times with Shawn Boynes of AAA
255: Cooperative Learning and Leading with Tracey Steiner
254: Possibilities and Complexities
253: Diversity and Disruption with Shilpa Alimchandani
252: Leading in Disruptive Times with Seth Kahan
251: Times of Disruption
250: Turning the Lens on Leading Learning Listeners
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