124. Melanie Lin, CEO - Virus Intl | Twin Cities Kettlebell Club

Join us for a compelling conversation with Melanie Lin, CEO of Virus International, a leading sports apparel brand catering to high-performance athletes. In this episode, Melanie delves into her unique journey from a non-athletic childhood to leading an innovative company in the fitness industry. She shares insights into the challenges Virus faced during the COVID-19 pandemic, the company's values, and how they are adapting and evolving in today's market.

Melanie discusses the importance of aligning personal values with business goals, her passion for innovation, and the significant role of technology in Virus's products. She also opens up about the difficulties of working with family, the emotional toll of leading a company through bankruptcy, and the resilience required to make a comeback.

Whether you're an athlete, an entrepreneur, or someone interested in the intersection of technology and fitness, this episode is packed with valuable insights and inspiration.

🔗 **Follow Virus International** on social media for more updates and check out their latest collection!

📅 **Timestamps:**

1. **00:21** - Introduction and Greetings

2. **00:45** - Melanie's Background and Early Influences

3. **05:00** - The Origin Story of Virus International

4. **15:00** - Navigating the Challenges of COVID-19 and Bankruptcy

5. **25:00** - Innovation in Fabric Technology and Product Development

6. **35:00** - The Importance of Diversity and Inclusion in Leadership

7. **45:00** - Building a Strong Brand Culture and Customer Loyalty

8. **55:00** - The Road Ahead: Virus International’s Vision for the Future

9. **01:05:00** - Final Reflections and Gratitude for the Community

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