Cora Miller became the solution to the one recurring question she had after becoming a new mom: Why aren’t there specific hair products representative for boys of color?
As she was looking for products to style her son’s hair that were clean and plant-based, to her surprise, there were none, and that bothered her. After seeing this gap in the marketplace and talking through her frustration with her husband, Young King Hair Care, the first multicultural beauty and wellness brand for young men, was born.
Unlike other hair care brands, it didn’t start in the kitchen for this CEO. Instead, she did months of market research and found a research and development partner who understood her vision. In that search, Cora and her husband found a Black female chemist who had been working in the natural hair care industry for years, and their partnership took off! In a matter of a year, from research to final product, Young King Hair Care was ready to show young boys that it’s okay to groom themselves, and have a self-care moment just for them, too.
From the official launch date in Dec. 2019, to starting with a table set-up in her home hallway, which she affectionately called “Young King Fulfillment Center,” to now being sold on Target shelves, the Millers are well on their way to redefining male grooming for the next generation.
Listen to this episode on Apple Podcasts, Spotify
Links mentioned in this episode
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoYoung King Hair Care (Facebook) – @youngkinghaircare
Young King Hair Care (Instagram) – @youngkinghaircare
Cora Miller (Instagram) – @co_ruh
Side Hustle Pro – @sidehustlepro
#SideHustlePro
225: How The Founder Of LUV SCRUB Is Selling Smooth Skin By Getting Rid Of Rags, Wash Cloths and Loofahs
224: How The Founder Of BOOMBOX Boxing Club Is Navigating Owning A Fitness Business During Covid
223: This Lingerie Brand Founded By A Side Hustler Is Redefining Beauty (Vera Moore of Love, Vera)
222: HUSTLE BOMB: Letter to my younger self
221: When this Mom Couldn't Find Gift Wrap With A Black Santa, She Decided To Make Her Own (Jacquelyn Rodgers of Greentop Gifts)
220: How to Move Forward When You're An Unemployed Side Hustler
219: Meet Jerri Evans, The Turning Natural Juice Bar Founder Transforming Lives in the Black Community (REWIND)
218: How Arsha Jones Started An ECommerce Empire with Less Than $100 (REWIND)
217: How Beatrice Dixon, The Founder of The Honey Pot Company, is Disrupting Feminine Care (REWIND)
216: Partake Foods Founder Denise Woodard Was Rejected by 86 Investors Before Getting A Yes From Jay-Z (REWIND)
215: How this Busy Mom Created Play Pits All-Natural Deodorant for Kids (REWIND)
214: How Tracey Pickett Went From Lawyer to Founder of Hairbrella
213: How Teri Ijeoma Quit Her Job in Education to Trade Stocks and Travel the World
212: An Update with Entrepreneur-In-Residence, Lisa Pegram
211: My Biggest Lessons From 4 Million Podcast Downloads
210: How I Did it: Turning A Podcast Into A Full-Time Career
209: 7 Tried and True Tips for Side Hustling When You Don’t Have a Lot of Time
208: How I’m Transitioning Into Motherhood & Easing Back Into Entrepreneur Life
207: Entrepreneur Diaries: I Had A Baby During the COVID-19 Pandemic!
206: From “Accidental Artist” to Being Worn by Lupita Nyong’o: This is Melissa Mitchell, Abeille Creations Founder
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays