Cora Miller became the solution to the one recurring question she had after becoming a new mom: Why aren’t there specific hair products representative for boys of color?
As she was looking for products to style her son’s hair that were clean and plant-based, to her surprise, there were none, and that bothered her. After seeing this gap in the marketplace and talking through her frustration with her husband, Young King Hair Care, the first multicultural beauty and wellness brand for young men, was born.
Unlike other hair care brands, it didn’t start in the kitchen for this CEO. Instead, she did months of market research and found a research and development partner who understood her vision. In that search, Cora and her husband found a Black female chemist who had been working in the natural hair care industry for years, and their partnership took off! In a matter of a year, from research to final product, Young King Hair Care was ready to show young boys that it’s okay to groom themselves, and have a self-care moment just for them, too.
From the official launch date in Dec. 2019, to starting with a table set-up in her home hallway, which she affectionately called “Young King Fulfillment Center,” to now being sold on Target shelves, the Millers are well on their way to redefining male grooming for the next generation.
Listen to this episode on Apple Podcasts, Spotify
Links mentioned in this episode
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoYoung King Hair Care (Facebook) – @youngkinghaircare
Young King Hair Care (Instagram) – @youngkinghaircare
Cora Miller (Instagram) – @co_ruh
Side Hustle Pro – @sidehustlepro
#SideHustlePro
325: How Wilglory Tanjong Got Her Luxury Bags From Senegal To Beyoncé
324: How Tolu Went From Having An Idea To A Podcast That’s Sponsored By Google (Podcast Moguls Student Spotlight) REWIND
323: How I Landed In The Top Charts When I Launched My Podcast
322: Rachel Rodgers Teaches Us Why We Should All Be Millionaires
321: How Shontay Lundy Got Black Girl Sunscreen in Every Target in America
320: How Career Coach Angelina Darrisaw Went From Side Hustler To CEO
319: How To Move Forward With Your Side Hustle (Side Hustle Pro Bootcamp Pt 4) REWIND
318: How To Test Out Your Side Hustle (Side Hustle Pro Bootcamp Pt 3) REWIND
317: How To Find The Right Audience or Customer For Your Side Hustle (Side Hustle Pro Bootcamp Pt 2) REWIND
316: How To Choose The Right Side Hustle For You (REWIND)
315: How Jerri Evans Is Evolving From Turning Natural Juice Bar Owner To Legacy Builder
314: How Monique Little Grew Her Natural Hair Accessory Brand into a Multimillion Dollar Company REWIND
313: How Ericka Chambers is Building Her Brand, Puzzles of Color, While Working Full Time REWIND
312: How Gia Peppers is Forging Her Own Path In Media
311: How I’m Managing Life, Motherhood and Business
310: How Erica McAfee Grew The Sisters In Loss Podcast With Lessons Learned in Podcast Moguls
309: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper
308: Play Pits Founder Chantel Powell Talks Growing Her Company From Her Kitchen To Target Shelves
307: How Felicia Jackson Created The CPR Wrap—A Pocket-Sized Guide for CPR
306: Latched and Hooked Founder Tiffini Gatlin Is Pioneering Synthetic Hair Without Scalp Irritation
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays