Climate Mayhem - Presented By The Daily Marketer
Business:Entrepreneurship
Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay.
Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined.
Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020.
This conversation was…extremely interesting!
Brian dug into so much around a DIGITAL marketplace and how there is so much open territory in the affiliate/partner marketing universe. You can tell he's taught/enjoys teaching, by the way he tells stories & provides explanations.
We dive deep into…the "digital" marketplace being built @ impact.com, getting brands (demand) to join a digital marketplace 1st, the evolution of the affiliate space, creating MORE supply to balance the supply/demand power dynamics, and so much more.
This episode is particularly valuable for someone who wants to learn about digital marketplaces, but don't know where to start, or executives or startup founders who want to leverage an incredible "3rd, hidden giant" outside of the 2 behemoth's of Google ads & Facebook ads, at an incredible CPA & CVR.
BON APPETIT, listeners! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/brian-marcus
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#108: The Bamnut Magic: How Chris Langwallner Transforms Dead Soil and Grocery Aisles with Planet-Based Foods
#107: Redefining the Financial Landscape: Zach Stein Discusses Carbon Collective's Impact on the ClimateTech Ecosystem (Part 2)
#106: Climate-Conscious Investing: Zach Stein on Carbon Collective’s Mission to Align Capitalism and Sustainability (Part 1)
#105: Unlocking Green Homes: Andy Frank Shares Sealed’s Blueprint for a Climate-Smart Future
#104: Sealing the Gap: Andy Frank on Merging Capitalism and Sustainability in the Home Efficiency Market
#103: The Art of Eco-Narratives: Josh Garrett on Pioneering Climate-Positive Communications
#102: Green Storytelling: Josh Garrett Shares Redwood Climate Communications' Role in a Sustainable Future
#101: Sophie Bakalar Explores Collab Fund's Innovative Funds Driving Capitalism and Sustainability Together (Part 2)
#100: World-Changing Ventures: Sophie Bakalar on Collab Fund's Strategy for Earth-Friendly Profits (Part 1)
#99: Floodbase: Marvels of Parametric Insurance, Working with National Gov’ts, & Last Mile Climate Adaptation (Part 2)
#98: Floodbase: Co-founder Bessie Schwarz, on Building a Systemic Change Co & Why Focus on Flooding (Part 1)
#97: Carbon Direct: Generational Shifts on Climate, Turning Down Customers, and Making Money as an Ingredient (Part 2)
#96: Carbon Direct: CPO, Danan Margason, on Growing Up With Bob Dylan and Simplifying Carbon Markets (Part 1)
#95: Chasen Cunitz: The Power of Talking About Climate, What the EPA is Really About, & Strawberry Bears? (Part 2)
#94: Chasen Cunitz: From Oil & Gas Lawyer to EPA Geek, on Wanderlust to Alaska & Witnessing Coastal Erosion (Part 1)
#93: Ever.Green: Supercharged by the IRA, A Unique Way To Raise Funds, & Can We Save the Climate With Tech? (Part 2)
#92: Ever.green: Co-founders, Cris Eugster & Michael Leggett, on Scale to Accelerate Solar & Stack Ranking Climate (Part 1)
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