Nonprofit Nation with Julia Campbell
Business:Non-Profit
In the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities.
More recently, nonprofits have started to use bilingual social media content as a marketing tool and support communities by creating awareness and encouraging the involvement of people to take positive action. This is important because it gives back to communities that have been left out by mainstream culture for many years.
My guest today is Maria Ochoa, Founder and CEO at Emprender Creative, an agency helping organizations realize their vision by providing bilingual marketing services with content that is culturally targeted, impactful, and relevant to the Latinx community.
Maria has over 20 years of experience working with diverse populations in California and Illinois — advocating for individuals and groups. Her work in social media and content creation has allowed her to continue to serve and advocate for the most vulnerable members in our communities.
In this episode, Maria and I discuss:
About Maria Ochoa
Maria Ochoa is the founder of Emprender Creative, a bilingual social media agency dedicated to helping organizations bring their visions to life. With a focus on culturally targeted and impactful marketing services. Her goal is to help nonprofits engage effectively with the Latinx community. Maria holds a B.A. in Sociology from Aquinas College and a Master’s in Leadership Studies from North Central College. With over two decades of experience, Maria has advocated for diverse populations across the United States and Latin America. Through social media and Meet Maria Ochoa, the passionate founder behind Emprender Creative, a bilingual social media agency on a mission to bring organizations' visions to vibrant life. Maria's focus is all about crafting culturally targeted and impactful marketing services, with a special emphasis on helping nonprofits engage effectively with the Latinx community.
Connect with Maria on LinkedIn
Follow Maria on Instagram
Other links:
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
How to Center Communities in Social Change with Vichi Jagannathan
Why You Need An AI Use Policy (And How To Make One) with Kim Snyder
Fundraising Trends to Watch for in 2024 with Wendy Mercurio
Video Storytelling for Nonprofits with Rachel Jellinek
How to Work with Online Influencers to Create Social Change with Ashwath Narayanan
The Real Reason Nonprofits Can’t Keep Great Staff with Jonathan Meagher-Zayas
How to Think Strategically In A Short-Term World with Karen E. Osborne
How One Nonprofit Built A Culture of Philanthropy with Maria Shanley
How LinkedIn Will Help You Reach New Audiences with Tania Bhattacharyya
How to Reach Your Year-End Fundraising Goals and Thrive with Floyd Jones
A Nonprofit Experiment With TikTok, Reels, and Shorts with Kate Meyers Emery
🎉 The Nonprofit Social Media Summit is here!
How to Prepare for Giving Tuesday with Kat Murphy
How Fundraisers Can Use Artificial Intelligence with Josh Hirsch
How To Drive Donations With Online Marketing with Adora Drake
🎉 The Fundraising.AI Summit is here!
Beyond #GivingTuesday‒Building Trust With Newly Acquired Donors with Tim Sarrantonio
How One Transformative Nonprofit Mobilizes Members with GirlTREK
Elevating Community Engagement with Amanda Lea Kaiser
Getting More Creative In Your Fundraising with John Lepp
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Advocacy Scoop Podcast
Social Dallas Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications