Culture: Sir Clive Woodward

How to create a winning culture with in sport, business and life with Sir Clive Woodward. After Woodward was appointed England coach in 1997, he went about transforming the culture of the team using many of the lessons he had learnt running a small business - taking England to the Rugby World Cup in 2003. Here he shares his thoughts on how to create a winning culture within sport, business and life, and talks us through many of the lessons he shared to take England from underachievers to the best team in the world.

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