LinkedIn now has nearly 740million members, & over 55million registered companies.
Microsoft bought Skype in 2011. They then bought LinkedIn in 2016. They’ve had the ability to bring in video technologies to LinkedIn for years now.
So why the delay?
At the beginning of 2020 saw the massive rise of Zoom, from a little heard-of video conference app, to global powerhouse, exponentially increasing their user base in a very short space of time thanks to the pandemic.
With LinkedIn bringing their own version out now, is it too little too late? What new features will they be bringing to the party?
Even with the massive user base LinkedIn has, will it be enough for their own video conferencing platform to thrive when there’s so much other competition out there who may, arguably be doing it better, and easier?
Or are they just playing catchup?
We explore all the above in this episode, and also offer some top tips as to how to get the best out of LinkedIn generally, to maximise your business success on the platform.
Resources:
https://www.searchenginejournal.com/linkedin-launches-native-video-meetings/416388/#close
https://kinsta.com/blog/linkedin-statistics/
https://techcrunch.com/2021/08/31/linkedin-is-scrapping-its-stories-feature-to-work-on-short-form-video/
Brought to you by Brummies Networking, the home of free, stripped-back business networking.
https://brummies-networking.co.uk
Brummies Networking on Twitter: @brummiesnet
BrumPod on Twitter - @brumpod
Produced by Audio Shed - https://audioshedpodcaststudio.co.uk
Twitter: @audioshedstudio
Music by Birocratic - birocratic.com
Twitter: @birocratic
BrumPod - The UK Small Business Podcast. BrumPod is designed for small businesses, because 2/3 of the hosts are small businesses! Our goal is to bring you topics that affect you as a fellow small business owner directly; everything from website tools and technology, changes in regulations, business networking tips, business growth.
BrumPod Hosts:
Richard Heathcote (Voice Over Artist) - https://www.richardheathcote.co.uk
Iwan Thomas (Business Coach) - http://www.iwanthomasassociates.co.uk
Jason Jones (Self Storage) - https://www.accessstorage.com
BrumPod008: Gayle Kelly from Parkinson's UK on how she utilises Business Networking for fundraising
BrumPod007: Mental Health In The Workplace With Special Guest David Andrew
BrumPod006: 2019 roundup of important info; and a tool to help small businesses get paid on time!
BrumPod005: How do people treat networking at Christmas? And why do some events work and not others?
BrumPod004: Channel 4 Bypasses Us, Netflix Joins Us; & Is Your Workstation Damaging You?
BrumPod003: 'Making Tax Digital', the UK government's new digital initiative - will it work?
BrumPod002: 5G To Be Launched In The Midlands, & LinkedIn/Networking Etiquette - what annoys you?
BrumPod-Ep1: Are Business Cards Dead?, & How To Network
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