AMZPPC70: Coronavirus (COVID-19) and Your Amazon PPC Campaigns

The world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your campaigns and interpret your data during this crisis.

Should you worry about higher ACOS? Should you pause your campaigns? These questions, and more, are answered in today’s episode!

To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator

We’ll see you in the Badger Den.

Episode Highlights:

• 2:20 Intro
  
• 6:30 Introduction to the five metrics and timeframes for how to look at them
  
• 9:05 ACOS
  
• 13:50 Conversion Rates
  
• 23:22 Cost per Click
  
• 29:40 Revenue
  
• 33:45 Revenue per Click
  
• 40:12 Closing thoughts
  

Links & Resources

• All our episodes and show notes are available at https://www.adbadger.com/podcast
  

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!