All the news from the 2024 SBS and FOXTEL Upfront events

After attending both the Foxtel and SBS Upfront events on his lonesome, Molk reflects on the announcements - corporate and content - and the general vibe of both events (which were very different - one at night, one in the middle of the day).

There's lots to unpack, from Foxtel's launch of Project Magneto--now Hubbl--and their move away from OzTAM ratings, to SBS's opt-out feature for sports betting/alcohol/fast food advertising on SBS On Demand and their Net Zero challenge to the rest of the Aussie media industry. Plus, both have sizeable content slates to discuss that are heavy with Aussie drama, light entertainment, and documentary...and both focused very heavily on their respective streaming solutions.

At the SBS event, Molk also spoke with Kathryn Fink (Director of Television) and Aunty Rhoda Roberts AO (Indigenous Elder-in-Residence) about their roles within the organisation and particularly Aunty Rhoda's vision for the Calling Country opener to the event - which she also arranged for Nine's Upfront event.

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