In episode 195, Kestrel welcomes Umberto De Marco, the founder of sustainable footwear brand, YATAY, to the show. In addition to his work building sneaker brand YATAY, Umberto is the president of eco-leather giant and family business Coronet.
“What I’ve been doing since I started working in the family company — I had a mission: trying to change a material that has always been just a simple, cheap alternative of leather — trying to evolve this material in a more sustainable and durable one.”On this week’s show, Umberto shares more on how he grew up in the leather alternatives industry, with his father being a pioneer in ‘eco-leathers’. When he joined the family business, Umberto was focused on finding more sustainable alternatives to the poly-based leathers they were offering.
Also, Umberto shares more on his own company YATAY, and how they are working to further close the loop in their manufacturing, so eventually, every component of the shoe can be recycled and put back into future shoes.
Being that YATAY and Coronet are based in Milan, Italy, Umberto shares more on how COVID-19 has impacted his work and what he thinks lies ahead for the fashion industry-at-large.
The below thoughts, ideas + organizations were brought up in this chat:
70% of the electricity used for the production at Coronet’s facilities comes from solar panels.
At Coronet, they started an incentive program for their workers, where all the money that is saved from their efforts in reducing waste in the manufacturing process is given back to the workers at the end of each year.
YATAY’s shoe box converts into a backgammon board game, as a way to reduce the waste that comes with packaging. Also, they include a little bag made from excess bio-based leather, complete with checkers inside.
YATAY Forest, on the back of each pair of shoes, there is a code — when a shopper enters it on the website, they can select what type of tree they’d like to plant in YATAY’s “forest” in Kenya, and then they can monitor their tree and stay up to date on how it’s growing and how much CO2 it absorbs. Also, the shopper will be advised on when their tree has absorbed enough CO2 to offset the production of their shoes.
More on the materials in YATAY’s shoes >S04 Episode 180 | HUSTON TEXTILE COMPANY + BRINGING MANUFACTURING BACK TO AMERICA
S04 Episode 179 | FAIR TRADE USA + SHOPPER RECOGNITION OF THE LABEL TODAY
S04 Episode 178 | LOLI + ZERO WASTE BEAUTY FROM FOOD WASTE
S04 Episode 177 | NEW YORK TIMES STYLE + SUSTAINABILITY WITH ELIZABETH PATON
S04 Episode 176 | ANACT TOWELS + THE POWER OF HEMP
S04 Episode 175 | ELIZA SLOANE JEWELRY, SCALING AS A MAKER + ULTIMATE CREATIVE FREEDOM
S04 Episode 174 | TONLÉ, ZERO WASTE + MAKING IN CAMBODIA
S04 Episode 173 | FRANK AND OAK + LISTENING TO SHOPPERS TO DRIVE CREATION
S04 Episode 172 | NOBLE CARRIAGE + HOW SUSTAINABLE SHIFTS CAN START WITH MOMS
S04 Episode 171 | THE PSYCHOLOGY OF FASHION + WHY WE WEAR WHAT WE WEAR
S04 Episode 170 | SOURCERY THE LABEL AND SILK YOU CAN MACHINE WASH + DRY
S04 Episode 169 | TRIARCHY ON SUSTAINABLE DENIM, MINDFULNESS + BALANCE
S04 Episode 168 | THREDUP + THE MASSIVE RISE OF RESALE
S04 Episode 167 | THE LOVE IS PROJECT + PAYING IT FORWARD
S04 Episode 166 | MARIELLE ELIZABETH + SLOW FASHION FOR ALL
S04 Episode 165 | PACT + GROWING COTTON BETTER, WITHOUT THE GROSS STUFF
S04 Episode 164 | MADE TRADE + ETHICALLY ELEVATED GOODS FOR DESIGN LOVERS
S04 Episode 163 | ALICE ALEXANDER + INCLUSIVITY FOR ALL BODIES
S04 Episode 162 | SARAH SPELLINGS OF THE CUT ON GOING FAST FASHION FREE
S04 Episode 161 | THE SUSTAINABLE FASHION FORUM + BUILDING COMMUNITY
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