If you begin your career speaking to certain people do you know how to change target audiences?
Or even if you should change target audiences? Never fear our guest for this episode has done it and she is sharing all the details! Vanessa Van Edwards began her speaking career talking to teens and parents, but today she runs the site Science of People.
On episode 253 of The Speaker Lab she tells us why she changed audiences and how she did it as well as why she's moving to a new part of the country to help her speaking business, and why doing the same might help you, too! Join us to hear all of that and more on today's The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
How did her online course help her narrow down her target market? What are the differences between introverts, extroverts and ambiverts? How can you appeal to all three types of people in your presentation? What was the moral turning point when she changed her business model? How did she make the shift from teens and their parents to corporate audiences? Why she opted to niche her speaking topics rather than her audience. How did she leverage her web site traffic to cultivate her own research? What are some reasons she didn't raise her rates sooner? And so much more!EPISODE RESOURCES Science of People web site Vanessa Van Edwards on Twitter Captivate, by Vanessa Van Edwards Free Speaking Fee Calculator Got questions? Send them in here Email me! Subscribe on iTunes, and leave us a rating or review
How to Build an Unstoppable Brand with Chris Ducker
Why Coaching Will Transform Your Speaking Career [Coaches Corner]
How to Overcome Burnout with Nour Khatib [Student Highlight]
How to Create Marketable Assets That Will Grow Your Business [Coaches Corner]
How to Be Your Authentic Self with Deepika Sandhu [Student Highlight]
How to Triple Your Income From Speaking with Jake Thompson
How to Face the Grind of Building a Business with Erick Rheam
How to Build Your Speaking Business and Not Just Get Gigs with David Avrin
How Silence Can Lead to Success with Jason Dietrich
How to Leverage Web3, NFTs, and Virtual Reality in your Speaking Business with Terry Brock
Why You Need Vision and Strategy as a Speaker [Coaches Corner]
How to Find Your Why [Coaches Corner]
How to Build a Recession Proof Speaking Business with Erick Rheam
How to Find What Makes You Unique with Rory Vaden
40 Speaking Lessons from 400 Episodes: Part IV
40 Speaking Lessons from 400 Episodes: Part III
40 Speaking Lessons from 400 Episodes: Part II
40 Speaking Lessons from 400 Episodes: Part I
How to Find Your Focus with Tripp Crosby
How to Find Your Story & Build Confidence with Ravi Rajani [Student Highlight]
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays