Find Your Purpose and Impact with Podcasting with Shobna Kannusamy - EP 68

How well do you know your ideal podcast listener? If you can figure out—like, really, deeply identify—the purpose of your podcast and who you’re creating it for, you’ll discover the huge impact this can have on your show’s success; it helps make every part super cohesive, from selecting your guests and topics, to reaching your ideal audience, to achieving personal growth along the way.

Multi-hyphenate entrepreneur Shobna Kannusamy has experienced all these benefits firsthand while creating her podcast, Colour Me Brave, where she amplifies the voices of women of colour through conversations that dive into their diverse experiences with identity, culture, and connection.

In this episode, Shobna explains how getting really deep into determining her show’s purpose has fostered the safe space she set out to establish for the women she speaks with, her podcast listeners, and herself. She shares her experience of building out a super tangible, relatable, and complex ideal listener and the ways this has helped her leave the fear of judgment behind to focus on authenticity and impact in her newest passion project.

Consider how your own identity and culture influence your show as we explore:

• The impact your values and personal experiences have on your podcast voice
• How creating a strong ideal listener profile is directly connected to a stronger podcast and audience
• Navigating your fears and expectations around creating your show
• Why you can stop worrying so much about how many people are listening

Links worth mentioning from the episode:

• Shobna’s podcast, Colour Me Brave - https://www.soirette.com/podcast
• Food Network’s Wall of Bakers - https://www.foodnetwork.ca/article/wall-of-bakers-meet-the-cast/
• Mary’s Ideal Listener workbook - https://organizedsound.ca/ideallistener

Engage with Shobna: 

• Website: https://www.soirette.com/ 
• Instagram: https://www.instagram.com/soirette.coaching/
• LinkedIn: https://www.linkedin.com/in/shobnakannusamy

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com