Meet Mr. Fresh: Missouri’s Young CEO on a Mission to Inspire and Empower

At just 10 years old, St. Louis native Joshua Danrich turned his passion into a business, launching Mr. Fresh, a line of air fresheners designed for cars and homes. With the support of his mom, Shay Danrich, affectionately known as “Mama Fresh,” Joshua’s idea grew into a mission: to inspire confidence and entrepreneurship in young Black youth.

Now, thanks to the Microenterprise Program at Legal Services of Eastern Missouri, the duo is getting the legal support they need to grow their business and their impact.

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