When it comes to marketing, sometimes it’s hard to know where to focus and what to do in order to make your marketing work for your business.
Plus, it doesn’t help when you kind of hate doing marketing. I know you’d rather be working with clients you love versus promoting your business all the time.
So how do you make the most of the time you spend marketing? How do you do it so that you actually see results in your business and you’re not just spinning your wheels?
Today, I’m talking about how to pinpoint what you need to be doing to stand out from the competition and be unrivaled in your field.
In this episode:
Why marketing your business is crucial if you want to have any control over where your next client comes from
Four components that help you become unrivaled in your field
Why discoverability, nurturing, and making the offer won’t be enough if you aren’t clear on your messaging
Learn more about Michelle Mazur:
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Resources:
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The Rebel Expert Manifesto
Three Word Rebellion
How to Be the Unmistakable Player in the Game of Communication (Game of Communication 4)
What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3)
What's the Intention Behind Your Marketing Message? (Game of Communication 2)
Are You Communicating or Playing the Game of Communication?
Do You Really Have to be on Social Media to Market Your Business with Meg Casebolt
What Does Your Business Get Out of Your Social Media Time?
Demystifying Marketing : Behind The Scenes of My Marketing Strategy
Bonus: When the Messy Middle Feels TOO MUCH to Handle with Tracey Warren
Why Is It So Hard to Know If Your Messaging Is Working?
Messaging: What Is It and How Do You Know If It's Working
Exploring the Messy Middle of Building an Audience and a Business
Who Has Bigger Stages and Why
Advocating for Your Work in a Competitive Industry with Dave Noll
Building an Argument: How to Get Past the Manipulation Tactics
The Top Meh Messages In Online Business that You Should Eradicate from Your Marketing & Copy
A Question Every Business Owner Should Ask
The 3 Essential Foundations for Creating Demand for Your Business
The Five Reasons You Want Your Business to be In-Demand
The Unspoken Problem in Online Business
Case Study: Why You Should Stop Over Nurturing Your Audience
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