In episode 252, Kestrel welcomes Sara Gourlay, the Creative Director at Frankie Collective, to the show. A brand dedicated to innovating women’s streetwear, Frankie Collective is also setting a standard for sustainability in the fashion industry.
“I guess we’re really just trying to disrupt the industry — there can be another way to do business, and that’s to consider the impact of garments on people and the planet. That’s the way it should be — from using conscious materials to ethical manufacturing processes to investing in community empowerment, our mission is just to be a part of that change toward better business in the fashion industry.” -Sara
UPCYCLING. What comes to mind when you hear that word?
I think there are some stereotypes still lingering, that may not totally live up to the exceptional upcycling work that’s happening in fashion.
As this week’s guest points out - upcycling is just simply the process of taking something old and turning it into something new. Of which, of course, is NOT something new, and has been happening for ages in different capacities.
But on a business scale, I’m always curious how brands can make upcycling *work*. When we think about a fashion supply chain, so much of today’s systems have been based around optimization, efficiency, speed, and cost reduction.
Reworking products that already exist does not necessarily *help* a company achieve those goals, the ones most fashion brands are striving for. From sourcing to cutting to sewing to even product listing - the struggle is real when you’re reconstructing garments, BUT some brands are making it all work and they are making it look beyond cool in the process.
This week’s guest shares more on the challenges and creative ways they are navigating this space, and how by altering an existing garment, they strive to add value to extend products’ lifecycles.
Quotes & links from the conversation:
“Part of the sourcing is seeing what’s abundant out there and kind of designing around that.” -Sara
“Cutting a single rework garment, it can take us up to an hour and a half for one piece, so I think that’s something people don’t really know about — just how much work goes into the bundling and cutting stage, before it’s even sewn.” -Sara
Frankie Collective website >
Follow Sara on Instagram >
Follow Frankie Collective on Instagram >
S04 Episode 200 | SANAH SHARMA, HER PLANAR FLUX ZERO WASTE TECHNIQUE + BUILDING HUMAN KINETICS INTO DESIGN
S04 Episode 199 | BRIGHTLY, USING TECH FOR SOCIAL GOOD + BUILDING A VALUES-DRIVEN COMMUNITY AROUND CHANGE
S04 Episode 198 | VIN+OMI ON RESISTING THE TRADITIONAL FASHION SYSTEM + DOING YOUR OWN THING TO BUILD A SUSTAINABLE BUSINESS
S04 Episode 197 | BUILDING RESILIENT, EFFICIENT + SUSTAINABLE SUPPLY CHAINS AMIDST AND BEYOND COVID-19
S04 Episode 196 | MATE THE LABEL, DRESS CLEAN + FASHION'S IMPACT ON WOMEN'S HEALTH
S04 Episode 195 | YATAY SNEAKERS + BIO-BASED VEGAN ALTERNATIVES TO LEATHER
S04 Episode 194 | SHAHIDHA BARI, A PHILOSOPHY OF CLOTHES + HOW SOCIAL DISTANCING IS TRANSFORMING FASHION
S04 Episode 193 | OUTLAND, THE MEGHAN MARKLE EFFECT + DENIM TO END POVERTY
S04 Episode 192 | BY HUMANKIND + REDUCING SINGLE-USE PLASTIC WASTE IN OUR PERSONAL CARE ROUTINES
S04 Episode 191 | EVERLANE ON RADICAL TRANSPARENCY AND GETTING VOCAL ABOUT THEIR SUSTAINABILITY PRACTICES
S04 Episode 190 | CLADWELL, DISCOVERING YOUR PERSONAL STYLE + WEARING WHAT YOU ALREADY OWN
S04 Episode 189 | GREEN HEFFA FARMS, HEMP + REPRESENTATION IN FARMING
S04 Episode 188 | G-STAR RAW ON CIRCULARITY + THEIR 100% RECYCLABLE DENIM ICONS
S04 Episode 187 | DANA THOMAS + FASHIONOPOLIS: THE PRICE OF FAST FASHION AND THE FUTURE OF CLOTHES
S04 Episode 186 | OLIVIA LOPEZ OF LUST FOR LIFE ON VINTAGE, INFLUENCE + EXPERIENCE OVER THINGS
S04 Episode 185 | PANGAIA, FLWRDWN™ + BRINGING SCIENCE, TECH + DESIGN TOGETHER
S04 Episode 184 | THE ENDERY, DEADSTOCK ALPACA + BUILDING SYSTEMS AROUND LEFTOVERS
Episode 183 | SVN SPACE + HOW THE HEMP PLANT CAN FEED, HOUSE, CLOTHE AND HEAL YOU
S04 Episode 182 | UNITED BY BLUE ON REMOVING 2 MILLION LBS OF TRASH, USING SALVAGED BISON FIBER + QUITTING SINGLE USE PLASTIC
S04 Episode 181 | ELIZABETH CLINE + THE CONSCIOUS CLOSET
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