L.A.-based Elwood Clothing has had three lives.
Currently a street- and loungewear brand owned by creative director Justin Saul and business director Jackson Wirht, it first launched in 1996 with different ownership and a focus on skate culture. Twelve years later, it resurfaced with styles including denim. When Saul and Wirht acquired the company in 2020, it was fueling sales with heavy discounts and had “horrible” community engagement, Saul said on the latest episode of the Glossy Podcast. According to Saul, getting the brand on track meant overhauling everything about it except for its name.
On the podcast, he breaks down why he and Wirht bought into Elwood Clothing versus starting a brand from scratch. He also explains what’s driving the company’s recent growth, with sales increasing 165% In the last 12 months.
Pete Nordstrom on loyalty: 'Being helpful and kind to customers pays off'
Week in Review: Fast fashion stays winning, what's driving luxury, Gucci's first show without Michele
Lyst CEO Emma McFerran: 'Luxury and premium' fashion sales remain on the rise
Week in Review: Stitch Fix earnings, Jordan's new flagship and the future of resale
Fabio Barreto on leading Farm Rio's international growth mid-pandemic
Week in Review: H&M layoffs, Savage x Fenty lawsuit and the Balenciaga controversy
Scanlan Theodore's Melinda Robertson on preparing for an 'inevitable' recession
Malone Souliers' Mary Alice Malone: 'It's important to move, adjust and take opportunities'
Week in Review: COP27, Nike's Web3 launch, lowered holiday spending
Jennifer Meyer: 'I would not have my business' without retail partners
Week in Review: Johnny Depp's Savage x Fenty cameo, The RealReal's profitability push, Condé Nast sues Drake
Untuckit's Chris Riccobono: To grow a brand, 'brick-and-mortar is a must'
Week in Review: Louis Vuitton's Dream Space, NYFW data and dim forecasts at Under Armour, Canada Goose
Jennifer Fisher on growing her namesake brand: 'It's time to step on the gas'
Week in Review: Yeezy's implosion, the new pain-filled spa experience and Glossy's Influencer Brand Dinner
Global CEO Tricia Smith on creating a 'sense of discovery' at Anthropologie
Week in Review: NBA fashion, Skechers sues Hermès, early holiday marketing
Rhone's CEO Nate Checketts on the brand's strategic approach to pricing
LVMH earnings, Thom Browne at the CFDA, Farfetch's concierge service
Arianna Casadei on modernizing her family footwear business
Create your
podcast in
minutes
It is Free
The Glossy Beauty Podcast
The War of the Worlds
Anne of Green Gables