Feedback Loops for Saving the World with Katie Patrick | Episode 387

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Badges won’t cut it. Katie Patrick reveals how focusing on feedback loops, imagination, and measurable actions makes climate programs actually work. Join us to explore how to crush environmental inaction with game-inspired design.

Katie Patrick is an Australian-American environmental engineer and climate action designer. She's author of the books How to Save the World and Zerowastify and hosts a podcast where she investigates the academic research in environmental psychology.

Katie specializes in the design of getting people to change. She applies gamification and behavioral science in a way that dramatically increases the adoption of environmental programs and has worked with organizations including UNEP, NASA JPL, Stanford University, U.S. State Department, Google, University of California, Magic Leap, and the Institute for the Future.

Katie started UrbanCanopy.io, a map-based application that uses satellite imaging of urban heat islands and vegetation cover to encourage urban greening and cooling initiatives. She is also the co-founder of Energy Lollipop, a Chrome extension and outdoor screen project that shows the electric grid's CO2 emissions in real time.

She was CEO of the VC-funded green-lifestyle magazine Green Pages Australia and was appointed environmental brand ambassador by the Ogilvy Earth advertising agency for Volkswagen, Lipton Tea and Wolfblass Wines.

She has served on the board of Australia’s national eco label, Good Environmental Choice Australia, and won the Cosmopolitan Woman of the Year Award for entrepreneurship. After graduating from the Royal Melbourne Institute of Technology with a B.Eng in Environmental Engineering, she worked as an environmental design engineer for building engineers WSP in Sydney on some of the world’s first platinum-LEED-certified commercial buildings.

Katie lives in Silicon Valley with her young daughter, Anastasia.