202: How To Build A Sustainable & Profitable Business Model: The Circular Economy - With Nellie Cohen & Kevin Bees, Profit Maximisation Expert

2024-01-24

Nellie Cohen is the Director of Circular Revenue Models at Anthesis. Nellie holds over 15 years’ of sustainability experience and is widely recognized as a leading figure within the circular economy movement. She spent nearly a decade at Patagonia as the architect of the brand’s precedent-setting and award-winning circularity program, Worn Wear. Prior to joining Anthesis, Nellie founded Baleen. There she consulted with notable apparel brands to develop circular business models, product systems and related marketing and c...

She spent nearly a decade at Patagonia as the architect of the brand’s precedent-setting and award-winning circularity program, Worn Wear.

Prior to joining Anthesis, Nellie founded Baleen. There she consulted with notable apparel brands to develop circular business models, product systems and related marketing and communications.

A former lecturer in Industrial Ecology at UC Santa Barbara, she holds a BA in Environmental Systems from UC San Diego and a MS in Biological Oceanography from Scripps Institution of Oceanography.

In this episode Nellie shares:
- What is the circular economy?
- What are the benefits of engaging in the circular economy?

- How we can keep our resources and products in use for as long as possible.

- Why ride-sharing/carpooling is better for the environment than Uber-ing.
- Great examples of businesses that are thriving with sustainable models.

- The impact that 'Worn Wear' had on Patagonia's success.

- Nellie's life-changing questions
1. How can I make the world a better place?

which led to
2. How can we change people's relationship with stuff?

3. How can I help move people from consumers to owners?

And a question that you can reflect on :

How can circularity affect your business plan and model?

- How 82% of Americans bought something used last year, and the growing trend of Gen-Z choosing not to buy something if it can't be resold or repurposed.

It is a trend that product-based business owners should consider carefully in their designs

Resources mentioned in this episode
Naomi Klein This changes everything Capitalism vs Climate

https://www.amazon.com.au/This-Changes-Everything-Capitalism-Climate/dp/1451697392

Nellie Cohen - Linkedin
https://www.linkedin.com/in/nellie-cohen-69233194/

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au

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