Trimming Content to Improve Your Website’s Performance – Eric Enge // Perficient Digital

Episode Overview: Flowers can’t truly bloom and stand out amongst the foliage without a little pruning – the same can be said for content on your website. Trimming excess content may sound harmful to your content strategy, but pruning excess content to enhance your high-performing content can significantly improve your content marketing efforts. Join Ben as he welcomes back Eric Enge, general manager for digital marketing at Perficient Digital, to discuss successful approaches to content trimming and how to prevent trimming too much.

Summary:

There are two approaches to content trimming – The first is finding pages on your site that are of poor quality and removing or no index tagging them, and second is finding articles with poor topics that don’t add value to core content pieces. You can prevent the need to prune content by “Writing tight,” or writing concisely to stay on topic and consistent with other content throughout your website. Pruning unnecessary pages allows Google’s crawlers to operate faster on your site and devote more resources to scanning high-quality pages that can boost traffic to your site.

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