In this episode of Kickstarting the Conversation, we share insights on leveraging the power of media exposure through PR, podcasts, and publishing a book to connect with potential clients.
Angel Tuccy, a media specialist, shares her experience with creating media exposure for businesses. She highlights the importance of understanding your ideal client and developing a messaging strategy that resonates with them. Angel also shares tips on leveraging press releases to get media coverage, including creating a strong news hook, crafting a compelling headline, and providing valuable insights in the press release.
Angel and Catherine continue their conversation on creating exposure for businesses by discussing the power of publishing a book. They emphasize that a book can be an effective tool to open the door to put your content in front of potential clients. They share insights on how to leverage books through adding dynamic elements, such as QR codes and companion journals, to engage with readers and drive traffic back to your website. They also discuss the benefits of co-authoring or contributing to an anthology book to amplify your reach and leverage the marketing efforts of other contributors.
Angel offers a complementary media starter guide, available at makeyourbigimpact.com, that provides insights and tips on creating effective media exposure for businesses.
Overall, this episode offers valuable insights and tips on how businesses can create exposure and visibility by leveraging PR, podcasts, publishing, and co-authoring.
About the Guest:
Angel Tuccy (rhymes with fussy) is an Award-Winning Speaker, Radio Host, TV Producer, PR Media Specialist, and 15-times Best Selling Author. With her help, her clients have been featured in thousands of major media publications, television, radio, podcasts, magazines, and stages.
Angel was awarded “Most Influential Woman of the Year” and is featured in the Marquis Who’s Who. Her top-selling book “Get Discovered” is a how-to example for creating media exposure that she learned from hosting over 2,500 broadcasts and interviewing over 5,000 guests. Her clients call her the Media Matchmaker.
Download your complimentary media starter guide at www.MakeYourBigImpact.com
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About the Host:
Catharine O'Leary is a dynamic speaker, author, and entrepreneur with a wealth of experience in market research, consumer insights, and innovative marketing strategies. She's known as the "quiz queen" and is an expert at asking the right questions to connect with ideal clients and boost business growth. With over three decades of corporate experience, Catharine is passionate about helping entrepreneurs have better conversations with their ideal clients and grow their business with cutting-edge marketing strategies.
https://catharineoleary.com/
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