Why Your Expertise Matters: Messaging To Be Known, Hired, And Paid

Why does expertise matter? 

When I was asked this very question on a podcast, I was taken aback. 

I thought, Duh, of course, expertise matters. Why wouldn't it? 

I realize, however, that we live in a world with a strong anti-expert bias. It shows up in the most subtle ways like someone saying, “don't be an expert, be a human.”

Experts are so often misunderstood and don’t do a great job of communicating why their expertise matters.  

It can seem like learning from your peers is better than hiring an expert, but honestly, in some cases, that's a risky proposition. 

Let's talk about why expertise matters and why I'm on a mission to make experts visible so that they can be known, hired, and paid exquisitely well for their expertise.

In this episode you will hear:

• The misconceptions of what an "expert" is

• Two surprising qualities of an expert, that people aren’t talking about 

• Three reasons why expertise in business truly matters 

• How to step out of the “one-step-ahead crowd”