To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders.
Jeff and Bruce talk about sponsorship versus partnership; the importance of thinking of “partner” as both noun and verb; why logos, visibility, and recognition are no longer a compelling value proposition; the growing emphasis on ROI and other trends in sponsorship; and COVID’s longtail impact on how sponsors engage.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode399.
369: Modern Learning with Sae Schatz
368: External Innovation and Learning Businesses
367: Talking Taxonomies and Metadata with Stephanie Lemieux
366: Leadership, Happiness, and Positive Psychology with L. Michelle Smith
365: Travel and Learning
364: Redux: Revisiting Adult Learning Theory
363: The Liberal Arts and Critical Thinking with Jeffrey Scheuer
362: Beach Reads: Our Antidote to Summer Learning Loss
361: Designing for Belonging with Dr. Susie Wise
360: 10 Years of CMEpalooza with Scott Kober and Derek Warnick
359: Redefining Lifelong Learning
358: Learning Experience Design with Diana Howles
357: Lifelong Learning Through COVID with Chris McLeod
356: A Guide to the Informal Learning Business Curriculum
355: Elevating Engagement with Amanda Kaiser
354: Globalization and Trust with Ingrid Christensen
353: Porter's Five Forces and Learning Business Competition
352: Closing the Skills Gap with David Capranos
351: Inclusive Leadership with Melissa Majors
350: A Milestone, AI, the X Factor, and the Work/Learn Connection
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