To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders.
Jeff and Bruce talk about sponsorship versus partnership; the importance of thinking of “partner” as both noun and verb; why logos, visibility, and recognition are no longer a compelling value proposition; the growing emphasis on ROI and other trends in sponsorship; and COVID’s longtail impact on how sponsors engage.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode399.
249: The Upskilling Imperative with Shelley Osborne of Udemy
248: Off-Trail and Self-Directed Learning with Blake Boles
247: Transactional to Transformational with Micène Fontaine
246: 3 Conditions of Learner Engagement
245: The Indispensable Community with Richard Millington
244: E-Learning Uncovered with Diane Elkins
243: Revisiting the Learning Business Maturity Model
242: The Adaptation Advantage with Heather McGowan
241:The Truth in Learning, Leadership, and Motivation with Matthew Richter
240: Is E-learning Effective?
239: Creating Engaging Virtual Events with Arianna Rehak
238: Pioneering the Path to Connectivism, MOOCs, and Learning Analytics with George Siemens
237: Right Price, Right Now
236: Focusing on the Future of Learning with Arlene Pietranton of ASHA
235: Good Conflict, Selling in a Crisis, and Self-Care with Liz Kislik
234: Implications of the Current Moment for the Future of Online Learning
233: Building the Forever Transaction with Robbie Kellman Baxter
232: Generational Shifts and Alternative Credentials with Jim Fong of UPCEA
231: The Re-Trending of Social Learning
230: Learning Design Thinking with Carol Hamilton
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