Best Hour of Their Day | Podcast
Health & Fitness
In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls of undervaluing services; strategic pricing and sales psychology, like price anchoring, are key. Avoid succumbing to undue discounting pressures and confidently sell higher-priced plans by emphasizing their value. Understand that running a successful gym extends beyond financial gains; it's about creating a positive impact on the community. A well-thought-out business strategy is imperative for sustainable success in the CrossFit industry.
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#crossfit #fitness #gym #crossfitgames #podcast #coaching #business
(00:00) - Intro
(00:47) - Unique Gym Features and Simplified Memberships
(02:05) - Avoiding Buyer's Dilemma and Over-Complexity
(03:08) - Simplification Benefits for Staff and Clients
(04:53) - Membership Plans and Market Demand
(06:27) - Selling Lifestyle and Health Benefits
(08:32) - Challenges with Diverse Rates and Value Focus
(10:08) - Strategic Pricing and Sales Psychology
(13:09) - Discount Policies and Valuing Services
(25:20) - Overcoming Fear in Premium Pricing
(30:47) - Business Strategy and Community Impact
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support537. Unleash your Inner Grit
536. Show up on time. End on time. Make it fun.
535. From PT to Group Classes
534. What is your why?
533. The Secret to running a great CrossFit Box
532. You do not need to see the end state
531. "The beauty of CrossFit." | Meagan Bakhtiari, The Phoenix
530. CrossFit Always Works | James Hobart
529. The business of choking people out | Amal Easton, Easton Training Center
528. "Try to tell me I can't." | Kevin Ogar, CrossFit WatchTower
527. "One of the most dangerous things you can do is believe your own bulls*it." | Brian Chontosh, Crooked Butterfly Ranch
526. "If you want something, you have to make it happen." | Giancarlo Graziani, CrossFit Sanitas
525. "Everything works, but everything doesn't work for you." | Danny Lehr, Caffeine & Kilos
524. "Honesty, humility, and hustle." | Dave Colina, 02
523. Coach the movements you are bad at
522. "It's time to put your big girl pants on." | Nicole Christensen, CrossFit Roots
521. "It's not going to change overnight" | Josh Francisco, River City Fitness Center
520. The CrossFit Open: It's Time to Celebrate Awesome People Doing Awesome Things
519. "It's not a career, it's a lifestyle." | Talking CrossFit with Gary Gaines + Austin Malleolo of CrossFit Home Office
518. CrossFit is not broken. It's just not.
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