Specialty Coffee Association Podcast
Education
In today’s lecture, a panel delves into the challenges faced by East African processors of high-quality coffee and shares solutions to these challenges, found by three organizations in Ethiopia, Burundi, and Rwanda. These organizations have been working on the cutting edge of methods to improve both the farmgate price and workers’ pay while increasing cup quality. Representing one cooperative and two private companies, their discussion addresses working with large numbers of smallholders, the impacts of government regulation, and the considerations of certification.
President of Artisan Coffee Imports, Ruth Ann Church, leads the panel, featuring Lauren Rosenberg, Managing Director of Long Miles Coffee in Burundi; Rachel Samuel, Co-Owner and Director of Marketing at Gesha Village Coffee Estate in Ethiopia; and Sara Yirga, Founder and General Manager of YA Coffee Roasters in Rwanda.
Special Thanks to Softengine Coffee One, Powered by SAPThis episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP. Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.
Related Links0:00 Introduction
2:20 How Gesha Village used visual marketing to bring value to the Gesha Village community
14:00 Long Miles' journey developing long term relationships with producers in Burundi and how that's marketed
24:30 How the Kopakama Collective approaches marketing and quality control
Audience Questions
35:00 What is Lean, the management strategy, and what effect did it have on Kopakama’s growth?
38:45 Why did Gesha Village decide to have auctions for their coffees?
40:50 How do you share the marketing strategies you’ve developed with other players in East Africa?
47:15 What is your experience as women in leadership in this region?
49:20 Who are you targeting with your marketing efforts - buyers or drinkers? And what messages are you trying to get across?
55:30 Outro
#64 | Re:co Podcast - David Browning on Using Technology to Help Smallholder Farmers (S2, Ep. 5)
#63 | Re:co Podcast - Danielle Knueppel & Enrique Magaña on Profitability from the Ground Up
#62 | Re:co Podcast - Merling Preza on the Role of Cooperatives(S2, Ep. 3)
#62 | Re:co Podcast: Merling Preza on the Role of Cooperatives (S2, Ep. 3)(Spanish)
#61 | Re:co Podcast - Panel Discussion: Alarms and Leadership Towards Change (S2, Ep. 2)
#60 | Re:co Podcast - Taya Brown on Supporting Smallholder Entry into the Specialty Market
#59 | Re:co Podcast - Dr. Janina Grabs on Overcoming the Single Exit Fallacy (S1, Ep. 4)
#58 | Re:co Podcast - Jeff Glassie on Prices and Antitrust Law: Where’s the Line? (S1, Ep. 3)
#57 | Re:co Podcast - Vanusia Nogueira on The World Coffee Producers Forum
#56 | Re:co Podcast - Ric Rhinehart on Coffee in Crisis: A Call and Response (S1, Ep. 1)
#55 | Re:co Podcast - Peter Roberts on Empowering Specialty Coffee to Look Beyond the “C”
#54 | Re:co Podcast - Hanna Neuschwander on Unlocking Coffee’s Flavor Code (S5, Ep. 1)
#53 - A Scientific Approach to Coffee Freshness | Chahan Yeretzian | Expo Lectures 2018
#52: Tracking and Tweaking Your Extraction | Dr. Marco Wellinger | Expo Lectures 2018
#51: Using Your Coffee Data as Business Intelligence to Deliver Quality, Consistency & Control
#50: Development from the Bottom-Up | Expo Lectures 2018
#49: Beyond Heirlooms & Hybrids: Breaking Down the Coffees of Ethiopia & East Africa | Expo 2018
#48: Managing Conflict and Emotional Labor | Dr. E. Michele Ramsey | Bloom Providence 2018
#47: How the Coffee Industry Can Make Successful Refugee Resettlement Possible | Expo 2018 Lectures
#46: The Potential of Controlled Fermentation Through Yeast Inoculation | Expo Lectures 2018
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