What mysterious ingredients make a book launch successful? What number of first-week and first-year sales truly make a difference to a book’s longevity? What can you do to turn lagging numbers around?
In a flagship illuminating post for the industry, Todd Sattersten, publisher and owner of Bard Press, shared his findings in The Magic Number. In this behind-the-business conversation from October 2023, you’ll hear him generously talk me through how I could help Free Time get there—with a much-needed morale boost at the end.
More About Todd: Todd Sattersten is the publisher and owner of Bard Press, a book publisher that works with authors to create best-selling books in business, personal development and technology. Before Bard Press, Todd served as general manager of IT Revolution and president of business book retailer 800-CEO-READ. He is the author of Every Book Is a Startup and the co-author of The 100 Best Business Books of All Time (Portfolio, 2009). Todd lives in Portland, Oregon with his wife Amy and their three awesome kids.
Put your ego down. Remember, you want your readers to be better, to improve their lives. Our job is to find more people to help, and there are still so many opportunities for that. You don’t actually have to stop promoting the book after it’s launched—there is nobody stopping you!
Send a survey out to your readers and community, ideally 90 to 120 days after the book comes out. Check out the one Jenny sent here—and please take it if you can at the same time!
📝 Check out full show notes and share: https://itsfreetime.com/episodes/268
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102: 12 Systems-Thinking Steps for Moving from Friction to Flow
101: Run Your Business with Exquisite Greatness and Tiny Art Projects with Alexandra Franzen
100: Top Ten Lessons from 💯 Episodes
099: How to Find Your Perfect Problem with Jim McKelvey (Part Two)
098: How to Build Your Minimum Viable Team (MVT)
097: How to Find Your Perfect Problem with Jim McKelvey, author of The Innovation Stack (Part One)
096: Book Sales Stats—One Month Post-Launch 🎉
095: From Scavenger Hunts to Speedy Retrievability with Nick Sonnenberg
094: Top 5 Tools That Power My Business
093: How to Sell Your Online Business with Alexis Grant
092: Train the System, Then the Person
091: Quarterly Planning with Charlie Gilkey
090: Paying for Consistency and Accountability
089: Is the Podcast Market Too Saturated? Featuring Megan Dougherty of One Stone Creative
088: Why I Moved from Asana to Notion for Task and Project Management
087: Why Podcast? Featuring Megan Dougherty of One Stone Creative
086: The Cyrano Strategy for Delegating Important Comms
085: Building an Aligned Audience with Brian Clark
084: Sprinkling the First 1,000 Serendipity Seeds of a Launch
083: Breaking through Buyer’s Remorse—Never Lose a Customer Again with Joey Coleman
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