What mysterious ingredients make a book launch successful? What number of first-week and first-year sales truly make a difference to a book’s longevity? What can you do to turn lagging numbers around?
In a flagship illuminating post for the industry, Todd Sattersten, publisher and owner of Bard Press, shared his findings in The Magic Number. In this behind-the-business conversation from October 2023, you’ll hear him generously talk me through how I could help Free Time get there—with a much-needed morale boost at the end.
More About Todd: Todd Sattersten is the publisher and owner of Bard Press, a book publisher that works with authors to create best-selling books in business, personal development and technology. Before Bard Press, Todd served as general manager of IT Revolution and president of business book retailer 800-CEO-READ. He is the author of Every Book Is a Startup and the co-author of The 100 Best Business Books of All Time (Portfolio, 2009). Todd lives in Portland, Oregon with his wife Amy and their three awesome kids.
Put your ego down. Remember, you want your readers to be better, to improve their lives. Our job is to find more people to help, and there are still so many opportunities for that. You don’t actually have to stop promoting the book after it’s launched—there is nobody stopping you!
Send a survey out to your readers and community, ideally 90 to 120 days after the book comes out. Check out the one Jenny sent here—and please take it if you can at the same time!
📝 Check out full show notes and share: https://itsfreetime.com/episodes/268
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250: Do what you love and the money will follow . . . IF you meet at least 3 of these 20 criteria (Rolling in D🤦🏻♀️h)
249: Systems for Selling Over One Million Books with Josh Kaufman
248: Four Brand Personas, Biggest Mistakes, and Best/Worst Clients with Adam Chaloeicheep
247: Has your Business Brand Become a Liability? How to Know When It’s Time for a Tune-up with Adam Chaloeicheep
246: The Unsustainability of Inauthenticity with Erin Weed
245: Business Development Misfires and Best Practices with Terry Rice
244: Asking Better Questions and Designing Your Ideal Day with Claire Giovino
243: Engineering Serendipity and Best Practices for Community-Building with David Spinks
242: From Commoditized Content to Visionary Quests + Digital Doppelgängers with Andrew Davis
241: Finding Freedom and Financial Reciprocity through a Paid Newsletter with Nic Antoinette
240: 3 Ingredients to Fill a Program Faster When Launching (BFF Bonus Replay)
239: “Don’t Wait Until You’re an Expert” — Scratch Your Own Curiosity Itch with Nir Eyal
238: Why Revenue Goals Don’t Work (For Me)
237: Rest Easy with Ximena Vengoechea
236: Ignore the Odds — Rolling in D🤦🏻♀️h Crossover
235: Minimizing the Social Overhead of Managing Teams with Charlie Gilkey
234: 11 Practices to Strengthen Business Intuition (Part Two)
233: On Sensitive CEOs and Building a Soulful Business with Rose Cox
232: 11 Practices to Strengthen Business Intuition (Part One)
231: Building and Selling a Profitable Content-Based Business with David Thomas Tao
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