What mysterious ingredients make a book launch successful? What number of first-week and first-year sales truly make a difference to a book’s longevity? What can you do to turn lagging numbers around?
In a flagship illuminating post for the industry, Todd Sattersten, publisher and owner of Bard Press, shared his findings in The Magic Number. In this behind-the-business conversation from October 2023, you’ll hear him generously talk me through how I could help Free Time get there—with a much-needed morale boost at the end.
More About Todd: Todd Sattersten is the publisher and owner of Bard Press, a book publisher that works with authors to create best-selling books in business, personal development and technology. Before Bard Press, Todd served as general manager of IT Revolution and president of business book retailer 800-CEO-READ. He is the author of Every Book Is a Startup and the co-author of The 100 Best Business Books of All Time (Portfolio, 2009). Todd lives in Portland, Oregon with his wife Amy and their three awesome kids.
Put your ego down. Remember, you want your readers to be better, to improve their lives. Our job is to find more people to help, and there are still so many opportunities for that. You don’t actually have to stop promoting the book after it’s launched—there is nobody stopping you!
Send a survey out to your readers and community, ideally 90 to 120 days after the book comes out. Check out the one Jenny sent here—and please take it if you can at the same time!
📝 Check out full show notes and share: https://itsfreetime.com/episodes/268
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191: Structuring Free Time as a Single Parent while Grieving and Rebuilding with Karen Allen
🏝️ I'd love to work with you 1:1! Join us for the Free Time Summer Voxer Coaching Pop-up 😎
190: 🐍 How the Cobra Effect Creates Perverse Incentives and Metrics Tyranny
189:💡Jay Acunzo’s IP Development OS — Courtesy of Creator Kitchen
188: Energy Capacity Planning, Pricing, and Finding Resonant Masterminds with Kelli Thompson
187: Licensing 201 — Q&A (Part 2) on Pricing + Packaging, Train-the-Trainer, Delivery, and Legal
186: Licensing 201 — Q&A (Part 1) on Product Development, Attracting Clients, and Sales Process
185: How Licensing Helps Serve the Queen Bee Role + Stop Keeping up with the EntrepreJoneses with Mike Michalowicz
184: 🚂 Train Tracks vs. Tightrope 🩰
183: Letting Go of Productivity Guilt with Madeleine Dore
182: 🏚️ The Challenges of Renovating a (Business) House while Living in It
📣 Webby voting ends tomorrow! 💸 Please vote for Free Time by EOD Tomorrow (4/20) 🙏
181: Be Irreplaceable with My Creative Coach Jay Acunzo
180: 📉 Diminishing Returns and the True Costs of Shiny Shoulds
179: Video-Free Business and Intuitive Writing with Jacqueline Fisch
178: 📕Book Club — 3 Big Ideas from SAVING TIME by Jenny Odell
🎉 Free Time is Nominated for a Webby!! 🙏 I'd love your help voting before 4/20 :) ✅
177: “Don’t scale too soon” — On Books and Mission-Based Business-Building with Readwise Cofounder Daniel Doyon
176: 🍪 What’s the Chocolate Chip Banana Bread in Your Business?🍌
175: Give Yourself a Raise with Erin Haag
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