What mysterious ingredients make a book launch successful? What number of first-week and first-year sales truly make a difference to a book’s longevity? What can you do to turn lagging numbers around?
In a flagship illuminating post for the industry, Todd Sattersten, publisher and owner of Bard Press, shared his findings in The Magic Number. In this behind-the-business conversation from October 2023, you’ll hear him generously talk me through how I could help Free Time get there—with a much-needed morale boost at the end.
More About Todd: Todd Sattersten is the publisher and owner of Bard Press, a book publisher that works with authors to create best-selling books in business, personal development and technology. Before Bard Press, Todd served as general manager of IT Revolution and president of business book retailer 800-CEO-READ. He is the author of Every Book Is a Startup and the co-author of The 100 Best Business Books of All Time (Portfolio, 2009). Todd lives in Portland, Oregon with his wife Amy and their three awesome kids.
Put your ego down. Remember, you want your readers to be better, to improve their lives. Our job is to find more people to help, and there are still so many opportunities for that. You don’t actually have to stop promoting the book after it’s launched—there is nobody stopping you!
Send a survey out to your readers and community, ideally 90 to 120 days after the book comes out. Check out the one Jenny sent here—and please take it if you can at the same time!
📝 Check out full show notes and share: https://itsfreetime.com/episodes/268
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174: What Book Marketing has to do with Glass Blowing: Reflecting on Free Time’s 1-Year Bookiversary 🥂
173: Cut Your Losses—Even While Pivoting in Public—with Khe Hy
172: Free Time Isn’t Just for the Fun Days
171: Discovering Your Divine Assignment with Melissa Hughes (while Building with Grace and Ease)
170: 🌈 “Imagine a World of Abundance” ✨
169: Running a Goal-Free Business with Stephen Shapiro
168: Five Ways to Reduce Overwhelm When Writing (aka Thinking)
167: Transform Your Approach to Community-Building with Gina Bianchini
166: Crashing into Quiet Time 🏝️
165: Are Your Clients Bringing Out the Best in You? Engineering the Evolution of Your Business with Ilise Benun
164: Let’s Talk Royalties re: Publishing Options (Part Two)
163: Leveraging Idea Kernels to Create Compelling Content with Khe Hy
162: Should You Self-Publish? (Part One)
161: Inbox Taming with Yaro Starak
160: How to Get Better at Spotting Automation Opportunities — 5 Questions to Ask
159: Time Blocking Together with Jess & Dave Radparvar
158: How to Decide on a Book (or Big Idea) Topic—10 Filters
157: Downshifting to a Delightfully Part-Team Team with Laura Roeder
156: 8 Idea Generation Strategies
155: How to Run Strategy Sprints + Scale by Certifying Coaches with Simon Severino
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