What mysterious ingredients make a book launch successful? What number of first-week and first-year sales truly make a difference to a book’s longevity? What can you do to turn lagging numbers around?
In a flagship illuminating post for the industry, Todd Sattersten, publisher and owner of Bard Press, shared his findings in The Magic Number. In this behind-the-business conversation from October 2023, you’ll hear him generously talk me through how I could help Free Time get there—with a much-needed morale boost at the end.
More About Todd: Todd Sattersten is the publisher and owner of Bard Press, a book publisher that works with authors to create best-selling books in business, personal development and technology. Before Bard Press, Todd served as general manager of IT Revolution and president of business book retailer 800-CEO-READ. He is the author of Every Book Is a Startup and the co-author of The 100 Best Business Books of All Time (Portfolio, 2009). Todd lives in Portland, Oregon with his wife Amy and their three awesome kids.
Put your ego down. Remember, you want your readers to be better, to improve their lives. Our job is to find more people to help, and there are still so many opportunities for that. You don’t actually have to stop promoting the book after it’s launched—there is nobody stopping you!
Send a survey out to your readers and community, ideally 90 to 120 days after the book comes out. Check out the one Jenny sent here—and please take it if you can at the same time!
📝 Check out full show notes and share: https://itsfreetime.com/episodes/268
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122: My Top 5 Sources of Recurring Revenue
121: How to Steer Through a Downturn and Stop Micromanaging with Annie Hyman Pratt
120: Transform Your To-Do List into a Results List — Leanne’s Favorite Time-Saving System
119: In Systems We Trust with Marquis Murray
118: Be a Daymaker
117: Tiny Marketing Actions with Pamela Slim
116: What’s Keeping You Up At Night? 🦟 On Business Mosquitoes
115: Successfully Taking Over as CEO from a Founder (MBS) with Shannon Minifie
114: “Failure is the Frame, Not the Picture”
113: Pivoting from Breather to Practice While Setting Better Boundaries with Julien Smith
112: My 3 Biggest Business Regrets
111: Building a Second Brain with Tiago Forte
110: Are You Bordering on Bottlenecked or Chief Everything Officer? Free Time Quiz Results
109: Winning the Week with Demir Bentley
108: How to Run a Scaled Coaching Team with Notion
107: How to Know When You’ve Gotten Pricing Wrong with Jacquette M. Timmons
106: Splatology—On Clearing Time Clutter
105: “Don’t write the wrong book!” with David Moldawer (Part Two)
104: Save Someone Next Steps
103: How to Land a Literary Agent and Publisher with David Moldawer (Part One)
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