Apple's iPhone extravaganza is still the biggest product event of the year for a simple reason: The iPhone remains the single most successful hardware product of the PC era. We can talk about whether sales are growing or not, whether Apple is innovating or not. But Apple still sells more premium phones every year than anyone else.
So what happened this week? Three new iPhones announced, the iPhone 11, 11 Pro and Pro Max. A new Apple Watch with a screen that doesn't turn off. A new entry-level iPad. And two services at $4.99 a month, Apple Arcade and Apple TV Plus.
What does all of this mean? Should you pay $300 more for three cameras on the back instead of two? Does the watch update matter? And can Apple out-HBO HBO?
With me this week: A great lineup of people who know their stuff. Walt Mossberg, the godfather of tech reviews, is going to talk big picture from DC. Tech analyst extraordinaire Pat Moorhead and tech strategist Shelly Palmer are going to sift through and tell us which they think are the most significant. And then CNBC's own Julia Boorstin is going to join us from LA to give the view from Hollywood Apple's subscription moves.
87 - Dinesh Paliwal, Harman CEO. Alex Jones & Media’s Wild Summer
86 - Startup or Corporate Giant? How to Decide What Kind of Employer Fits You
85 - Roger Lynch, Pandora CEO and Sling TV co-founder: The Great Rebundling
84 - George Kurian, NetApp CEO: A Twin and a Team Builder
83 - Ex-CEOs: Intel, Ford, Qualcomm, WPP – Revisiting Bosses Now Gone
82 - Michael Reitblat, Forter CEO: Defending Against the New Digital Organized Crime
81 - Tobi Lütke, Shopify founder and CEO: Snowboards Don't Sell in Spring
80 - Q-Tip, the Abstract: Championing Creativity in the Digital Age
79 - Scott Wagner, GoDaddy CEO: Big Plans for Small Businesses
78 - Anthony Wood, Roku founder & CEO: Continual Reinvention
77 - Kay Koplovitz, founder of USA Network: The Tools to Break Barriers
76 - Bastian Lehmann, Postmates CEO: Forget About Plan A
75 - Satya Nadella, Microsoft CEO: The Vision for Power in Cloud and AI
74 - Vlad Shmunis, RingCentral founder and CEO: A Multi-Billion-Dollar Midlife Crisis
73 - Rafat Ali, Skift founder & CEO: A Long Journey to Paid Content and Beyond
72 - Rob Solomon, GoFundMe CEO: This Leader Bet the Farm on Generosity
71 - Tim Ryan, PwC U.S. Chairman: Tech is Reshaping the Dynamics of Global Business
70 - Tony Xu, DoorDash CEO: It's About Data, Not Just Food or Delivery
69 - Danny Govberg, Watchbox CEO: Tech Didn't Kill the Luxury Watch Business After All
68 - Abe Ankumah, Nyansa cofounder & CEO: Building on a Legacy of Entrepreneurship
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