Essential Retention Tactic: The Client Journey

What are the rewards if you create an outstanding client journey at your gym?

Better retention, greater lifetime value, lower marketing costs, higher profit and vastly improved results for clients.

On today’s episode of “Run a Profitable Gym,” host Mike Warkentin chats with Peter Brasovan, former owner of Myriad Health + Fitness. Now a Two-Brain mentor trainer, Peter explains exactly how to build a strong client journey.

Key highlights include using the Prescriptive Model, No Sweat Intros and goal review sessions.

A critical mistake gym owners make? Not getting every single client on the same journey. You’ve got to give A+ service every time.

That’s harder to do as your gym grows, so Peter tells you how to find the right client success manager (CSM) and ensure you get a return on your investment in this key staff member.

Tune in to get the 411 on a 10-out-of-10 client journey—then take two tips from Peter to start improving your client journey today.

Links

The Prescriptive Model

Gym Owners United

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0:58 - The client journey

9:07 - Find the client's goal

18:42 - Action is greater than perfection

24:31 - The client success manager

30:01 - Common issues for gym owners