11 Fitness Skills That Build Your Fitness Business

Being a good coach isn't enough to build a profitable gym, but the skills you’ve learned from fitness can help you grow your business—if you know how to apply them.

In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper explains why the habits you’ve developed through training directly translate to running a successful gym.

He breaks down 11 fitness skills every gym owner already has, such as resilience, adaptability, discipline and progressive overload, and how to use each skill in your fitness business.

Coop also explains his simple Golden Hour habit—doing one thing every day to grow your business before doing anything else—and how it can transform your gym the same way daily training transforms your body.

Tune in to learn the full breakdown of skills and how you can apply them to build a stronger, more profitable gym.

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2:06 - Habits, resilience & virtuosity 

9:58 - Progressive overload & recovery

12:57 - Measurement, coaching & feedback

20:33 - Accountability & adaptability

22:39 - Long-term vision & hope