In this episode Michael Fanning talks to Meaghan McGlynn, Windermere's Social Media Manager. We cover these 7 areas.
1. Is social media important in the world of Real Estate agents? (The answer is yes!)
2. What are the most used platforms?
1st Facebook
2nd Instagram, IGTV
3rd Twitter and LinkedIn
4th Snap Chat and TikTok.
3. What content should agents be posting? Original content that adds value. Curated content that adds value. Cover your 3 P's Passion Personality and Profession
4. Is there a cadence for each platform? As often as you have quality content but try for 3 times a week on each channel where you have a presence.
5. Look closely at your reach and your engagements. Take online connections offline. Be authentic, and real.
6. When posting listing tell the story. This isn’t the MLS, use social to add more context and detail!
7. Platform for auto posting. Social HQ, Hootsuite, Buffer, and Later.
Useful links.
Social HQ
Hootsuite.
Buffer
Later.
Http://www.WindermerePlaybook.com
Windermere Facebook
Windermere Instagram
Windermere Linkedin
Windermere Twitter
Windermere youtube
Canva
Examples of good use of social medial
FB: @theportlandlife / @TerriBrunnerRE / @CentralCoastStephanie
IG: @taylorhinds / @behlerhomes / @trevor.n.cook
TW: @aibsenhomes / @tylerfreed / They can also follow our list: https://twitter.com/i/lists/223231713
TT: @kehau_is_my_realtor / @ekinzler
Email for Meaghan McGlynn meaghanmcglynn@windermere.com
Episode #13. Relationships, Trust, and Values were the driving factors that brought Craig Gaudry back to Windermere.
Episode #12. What are the 5 areas you can work on to create an amazing Real Estate business?
Episode #11. 7 tips on having more effective communication with your clients.
Episode #10. The I Buyer with Larry Kendall. Why you should be well versed in understanding this fairly new concept in Real Estate today.
Episode #9. The Trifecta of successful Real Estate marketing flow.
Episode #8. How to avoid real estate burnout by having a system and process so you can be proactive.
Episode #7. 5 Habits that will help you to live a more fulfilling life.
Episode #6. Here are 12 action items that will help you to generate a strong business for your year in Real Estate.
Episode #5 There is and always will be disrupters in the Real Estate business. Don't get distracted focus on the relationships.
Episode #4. Two must use tools for 2022 to position yourself as a Real Estate Trusted Advisor in the minds of your clients.
Episode #3 Services vs Hospitality. The power of giving by using a unique tool called LOLO.
Episode #2 Maybe you need to give yourself a High 5?
Episode #1 Want to breathe life into you Instagram page? listen to how Heather Maddox blends work and life through being real, educating and entertaining her followers.
Episode #29. Not getting attached to the outcome can be a powerful tool to master.
Episode #28. The power of a handwritten note. It has become a lost art form.
Episode #27 To be successful as a buyer in this market you need a buyer’s agent that has a successful process.
Episode #26. Listen to Raman Chawla with Windermere Real Estate talk about his open house process.
Episode # 25. Larry Kendall talks about how Ninja Selling is unique in creating work life balance with new and experienced realtors.
Episode #24 Ninja Selling can change our life. We cannot control what happens outside, but we can control what happens inside.
Episode #23. Even though the real estate market is challenging for buyers, it is in your best interest to hang in there.
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