The digital hacks Sunak and Starmer will use to fight the election – with Ros Taylor and Kate Dommett

2024-01-10

Internet culture has changed a lot since the last general election – so the way politicians use it will have to evolve too. Facebook may no longer be the king of social media, but have Sunak and Starmer mastered Tiktok, Instagram or YouTube? Today in The Bunker, Ros Taylor speaks with professor of digital politics at Sheffield University, Kate Dommett, about the tricks politicians will be using to win your votes.• "Political parties are trying to reach out to younger voters and they aren’t using Facebook anymore.” – Kate Dommett

Internet culture has changed a lot since the last general election – so the way politicians use it will have to evolve too. Facebook may no longer be the king of social media, but have Sunak and Starmer mastered Tiktok, Instagram or YouTube? Today in The Bunker, Ros Taylor speaks with professor of digital politics at Sheffield University, Kate Dommett, about the tricks politicians will be using to win your votes.

• "Political parties are trying to reach out to younger voters and they aren’t using Facebook anymore.” – Kate Dommett

• “A code of conduct on digital campaigning among major parties isn’t going to stop campaign groups using underhand tactics online." – Kate Dommett

• “No politician in the UK has successfully mastered TikTok yet." – Kate Dommett

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Written and Presented by Ros Taylor. Producer: Liam Tait. Art by James Parrett. Music by Kenny Dickinson. Audio production by Simon Williams. Group Editor Andrew Harrison. THE BUNKER is a Podmasters Production

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