It's easy for many in Hong Kong to say the city lacks an alternate cultural scene, but the reality is there is one thriving down on the ground, behind the scenes and hidden in obscurity. For most starting brands, there’s a definite desire to struggle hard at the beginning, make the right contacts and sign on to work with big global brands seeking to gain traction in the metropolis.
But as with any brand that staunchly adheres to its brand ethos come hell or high water, obscurity is simultaneously its biggest selling point and limiting factor. For, OKOKOK the street label started as a two-man operation and has stayed that way. We hear from creative head Leo and business guy Ah B about how a brand like their’s has held on and gradually built their brand while staying true to their vision.
Script by Nathan Kan
Narration by Cody Horne
Audio by Elphick Wo
Photos by Luke Casey
See the whole story here.
What is MAEKAN?
MAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We’re defining the future of creative culture.
We don't have all the answers, but our curiosity ensures we never stop looking.
Sign-Up Today
If you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at MAEKAN.com. You'll unlock exclusive stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions.
maekan.com
Follow Us
Instagram Facebook Twitter Email
Building the Brand — Why Hong Kong?
A Subscription-Based Uniform with LOT2046
MAEKAN Tools — Nate's Writing Tools
Beat — Jiving with José James and Jazzy Sports in Shibuya
MAEKAN It Up — #020: The case for adding sneaker culture into the curriculum, and the current state of push notifications?
Building the Brand — The New Process of Recording
Figuring Out Female Equality Together — Sarah Kim
One Sneaker at a Time — Mark Gainor Slows Down Production
MAEKAN It Up — #019: The encroachment of AR into our public spaces, and Dropbox's controversial rebranding.
MAEKAN Tools — Chris' Cameras
Hands — One Night At Sushi Shin
Beat — Wheels Rattling on Granite in Barcelona
MAEKAN It Up — #018: How Apple is tackling streaming music, and PUMA & Daily Paper's trip to Africa to build a football pitch.
Building the Brand — Learning When to Bob and When to Weave
Marketing Cannabis — A Day with Sherbinskis and Young Dolph
Growing on the Rez — Native American Entrepreneurship and The Green Rush
MAEKAN It Up — #017: Coca-Cola sponsors a video game character and how tech and social media has changed food reviews.
Other Side of the Dish — The Art of Creating Elevated Serviceware
Damned Ikebana — AMKK Transforms MAEKAN into Floral Art
Not Your Childhood Toy — The World of Custom LEGO
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
Frankenstein
Anne of Green Gables
How to Decorate
The Creative Boom Podcast