From Family Legacy To Festival Fun -- Wisconsin’s Cranberry Story

In 1937, three high school friends unknowingly began Wisconsin’s cranberry legacy, a tradition carried on today by grower Dave Zawistowski of Lake Nokomis Cranberries in Eagle River. Dave started working on the marsh as a child, managing operations by 19 and purchasing his own farm at 21. Now operating three cranberry farms with his family, he not only produces Wisconsin’s state fruit but also welcomes visitors to experience the harvest firsthand. Lake Nokomis offers cranberry products, marsh tours, and a chance to see the vibrant red fields during harvest season. Wisconsin remains the nation’s top cranberry producer, generating nearly $1 billion in economic impact. You can celebrate this legacy at the Eagle River Cranberry Festival, October 4-5, featuring fresh cranberries, cranberry-inspired foods and drinks, handmade goods, and live music at the Vilas County Fairgrounds. This podcast series is brought to you courtesy of Specialty Crop Block Grant 23-10. Learn more about how to engage with Wisconsin's agricultural tourism industry at https://gowiagtourism.com/.

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