On this episode of Positively Creative, I talk with Katie Salmon of Katie Does Marketing about how to create a promotional calendar, why it's important to your business and how to know what and when to post. Katie also shares her thoughts on Instagram, email marketing and how to engage without feeling like you are constantly self-promoting. Be sure to grab Katie's free guide in the links below!
About Katie:
Hi, I’m Katie! I help shop owners and makers sell their products.
When I was a pre-teen I decided to be a fashion designer. I bought a sketchbook, learned to sew, and spent my babysitting money on a “Teen Vogue” subscription. I was sure I was just a few years shy of my “Project Runway” debut.…But it only took me a few weeks as a fashion merchandising student at the University of Georgia to conclude that I would, in fact, be a horrible fashion designer. (Turns out loving soft, pretty things doesn’t mean you’d be great at creating them.)
The creativity I lacked to design a dress, though, found full expression in Marketing 101 and I fell in love with the strategies that help creative people like you sell their “stuff.” Because business isn’t exactly an “If you build it, they will come” scenario, right? Your target customers are ready for your unique brand to meet their needs. But it’s not always easy to let them know you exist.
I started Katie Does Marketing to help shop owners and makers develop a marketing plan that gets their product in front of the right people at the right time to make a sale. So whether your brand has been around for decades or you don’t even know where to start, I’m eager to help you take the next strategic step.
Let’s get started!
Website: http://www.katiedoesmarketing.com/
Instagram: https://www.instagram.com/katiebsalmon/
Linkedin: https://www.linkedin.com/in/katiebsalmon
Links:
Free Guide How to Plan Better Instagram Posts in Less Time: katiedoesmarketing.com/pcpodcast
Really Good Emails: https://reallygoodemails.com/
To get 50% off your first year with Honeybook, go to positivelycreative.net/honeybook!
About The Positively Creative Podcast:
The Positively Creative Podcast was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields.
To learn more about The Positively Creative Podcast, visit our website or head over to our Patreon page! You can also find Dorothy on Instagram at @positivelycreativepodcast and @dorothyart!
022 - Kristen & Lindsey Archer of Arch'd on Working with Family, Creating Products in Batches & Assembly Lines, & Having Day Jobs That Help Your Creativity Thrive for Your Creative Career
021 - Katherine Corden on Growing her Painting Hobby as a Side Hustle with a Full Time Career, Saying Yes to What She Wants, Painting Commissions, & Batching Work to Prioritize Her Time
020 - Pro Panel Q&A: Maker Booths on applying to craft fairs, how to set up your booth, to selling at festivals with Signet Sealed, Texstyle, Ella Jude, & Falling Into Place
019 - Amanda Torres of The Curious Coconut on Paleo & Auto Immune Protocol Cooking, the Launch of Her First Cookbook, & Marketing Through Pinterest, Facebook, & Instagram, & Monetizing a Blog
018 - Erin Austen Abbott of Amelia on Owning and Curating for Her Gift Shop Amelia, Writing Her New Book, How to Make It, Being a Contributor to Design*Sponge, & More
017 - Abby Phillips of Memphis Fashion Design Network on Creating Memphis Fashion Week, Building a Collaborative Design Studio, & Education Courses for Designers
016 - Amanda Campbell of Amanda Louise Interiors on Targeting her Ideal Client through Email Marketing & Blogging, Creating Styled Spaces for her Customers, & Collaborating with Artists
015 - Stacie Bloomfield of Gingiber on Licensing Illustrations, Growing Wholesale, & Pivoting in Your Business
014 - Meredith Piper Art on Having a Studio Retail Space with High Foot Traffic, Creating a Signature Art Form of Encased Weavings, & Painting Live at Events
013 - Emily Jeffords on Painting Collections, Getting Buyers to Connect with her Art via Instagram, and Only Doing the Creative Work she Enjoys
012 - Mary Claire White of Falling Into Place on Opening a Retail Store, Visioning What You Want for Your Business, Branding a Candle Line, and Etsy Wholesale
011 - Kelly Parker Smith & Caroline Hull of Creative Biz Rebellion Podcast on Starting a Podcast, the Etsy Action Plan, The Mompreneur Hustle, and More
010 - Sarah Baumann of Signet Sealed on Starting a Creative Business in College, Art Shows & Pop Ups, and Encouraging Community as a Rising Tide Society Leader
009 - Mini Episode with Dorothy - Work During an Emergency
008 - Caitlin Horton of Horton Brand Strategy on How to Take a Strategic Approach to Design and Marketing for Your Business
007 - Liana Kangas on Comic & Magazine Illustration and Breaking Into New Creative Communities
006 - Hillary Butler Fine Art on Hosting Art Workshops, How to Balance New Mama Life and Her Art Career & More
005 - Valerie McKeehan of Lily and Val on Licensing Artwork, Working with a Spouse, and Opening a Brick & Mortar Shop
004 - Kat Gordon of Muddy’s Bake Shop on Building Community in Your Business & More
003 - Kristen Ley of Thimblepress on Building a Brand Through Hard Work & Faith, Managing a Team, & How New Products Form In House and Through Collaborations
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