Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.
CHAPTERS:
00:00 INTRO - How to get started with YouTube marketing.
00:04 Fail fast.
00:45 Define your own success metrics.
02:25 Short form video.
03:48 Ask yourself this question.
04:52 Know, like, and trust factors.
08:14 Earning their business.
08:55 Who we are.
09:46 YouTube ads.
12:06 Study your calendar.
16:25 Trendjacking and Google Trends
17:48 Example: Alix Earle and Airbnb.
19:15 Example: Panda Dad.
20:01 Simple video equipment tips.
20:36 Editing videos on your phone.
20:49 Shelly's iMovie Made Easy course - https://imoviemadeeasy.com/
21:21 Logitech Brio 4K webcam - https://amzn.to/44jMwnR
22:58 Audio Cleanup with Adobe Enhance - https://podcast.adobe.com/enhance
23:42 Basic Microphone: Audio-Technica AT2020USB+ https://amzn.to/3PMipAP
24:21 Finding your best topics.
25:50 Organizing your topics.
26:42 Canva Magic Write https://www.canva.com/magic-write/
27:54 Thumbnail factors.
29:52 Thumbnail photos and facial expressions.
33:42 Who to hire first to help with YouTube.
39:04 Filtering through job applicants.
41:09 Batch production.
41:44 Prompting your viewers and community.
42:21 Video publishing frequency.
43:53 OUTRO
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HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - ContentMinis
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How Video Production Experts Can Grow Their Networks on Shoots.Video with Justin McAleece
How to Build a Successful Social Media Plan for Social Video with Christina Cooper of Kin
How to Choose Video Talent with Beth Le Manach
How to Create Successful Webinars with Taylor Wells
A Producer's Guide to Creating Branded Content with Stacey Kelly
The Future of Social Video with Brendan Gahan of Mekanism
Video Marketing Tips For Pinterest And TikTok With Leslie Morgan of The Candidly
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Derral Eves On His Book "The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue"
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5 Ways YouTube Marketing Can Grow Your Business and Increase Sales With Marlon Doll of Vireo Video
How to Jumpstart Your YouTube Growth Engine with Gwen Miller
Top Tips On Multicam YouTube Video Production with Tolis Dokianos and Cinamaker
Mark Robertson on How the YouTube Algorithm is Evolving
How To Start And Grow Your Email List With YouTube with Trena Little
Top 10 Tips For Making A Website To Go With Your YouTube Channel With Bree Brouwer
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