I have learned a lot about cognitive empathy by learning copywriting. After all, copywriting is a puzzle—the puzzle of figuring out what someone is thinking or feeling and how you can connect your idea to that thought or feeling.
So, it seemed only fitting that I would invite a copywriter to this series on decoding empathy to share her process and give you a behind-the-scenes look at cognitive empathy in practical application. In this episode, I get real nerdy with Samantha Pollack, a positioning strategist and copywriter, and think about how the digital doppelgangers we create via our personal brands might help us get curious about who is behind others' digital doppelgangers.
Footnotes:
Find every essay and episode in the Decoding Empathy series.
Every episode of What Works is also released in essay form at whatworks.fyi!
★ Support this podcast ★EP 423: This is Not Advice: What can I do to grow my audience?
EP 422: The "Risks" of Losing What You Never Had with Nathalie Lussier
EP 421: AI, Automation, and the Case for Luddism
EP 420: Why every business is "on a mission to..."
EP 419: What is an “ethical business?” with Brooke Monaghan
EP 418: [Dispatch] Going beyond the "greedy corporation" critique
EP 417: [Dispatch] "All parasites have value"
EP 416: Anxiety (and Mental Health) in the Achievement Society with Morra Aarons-Mele
EP 415: The Economics of Being Needy with Mara Glatzel
EP 414: The Economics of Ideas with Jenny Blake
EP 413: The Economics of Getting (And Paying) Attention: Part 2
BONUS: Permission to Speak with Samara Bay
EP 412: The Economics of Paying Attention (Part 1)
EP 411: The Economics of Cashflow (Remix)
EP 410: The Economics of Work Relationships with Kate Strathmann
EP 409: The Economics Of Information and Care
EP 408: The Economics Of Big (and Small) Decisions with Hillary Rea
EP 407: How To Feel Good About Going Slow
A Vision for Work in 2023 (and Beyond)
EP 406: Our Favorite Things of 2022
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays